Ownership and Control (Pluralism) Flashcards Preview

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Flashcards in Ownership and Control (Pluralism) Deck (21)
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1
Q

What do Pluralists say the function of media is?

A

1) . To provide info and entertainment that represents the diverse groups in society.
2) . Representing the interests of ‘ordinary’ people as democratic.
3) . Criticising and reforming the actions of powerful groups.

2
Q

What does Ralph Dahrendorf say about the ownership of media?

A

Hard to assume media doesn’t have different views when different people own it.

3
Q

According to Dahrendorf, who owns the media?

A

1) . Owners.
2) . Free media = anyone with internet access can contribute/
3) . State = such as the BBC, funded through taxes.
4) . Shareholders = anyone who buys a share in a media company.

4
Q

What does Blondel say about the ownership and control of media?

A

“No single group or person has complete monopoly over control and ownership of media”.

5
Q

Who do Pluralists say controls the media?

A

1). Free media =

everyone has the right to set up media outlets.

2). Market mechanism =

media content is determined by the audience (supply and demand).

3). Access and interactivity =

audience can respond to media content (criticise).

4). Laws and regulations =

require media to be balanced and fair.

5). Media is diverse =

Blondel…

6
Q

What mass media model supports the Pluralist view that audience can criticise media content?

A

Stuart Hall.

  • dominated, negotiated and rejected.
7
Q

What is an example of free media?

A

Arab Spring =

  • protesters used BBM to organise protests.
8
Q

What opposes the view that mass media is free?

A

Traditional Marxists =

say free media isn’t ‘free’ as it can be shut down by the state.

9
Q

What evidence supports the traditional Marxist view that media isn’t free?

A

Burmese government =

in 2008, shut down the internet to restrict dissent.

10
Q

What is an example of market mechanism?

A

John Wale study =

Murdoch changed the Sun to appeal to the w/c.

11
Q

What opposes the view that media is operate via a market mechanism?

A

Miliband =

although there is choice, views come from a moderate spectrum…

12
Q

What evidence supports Murdoch’s view that market mechanism doesn’t exist?

A

Saturday night TV =

usually consists of the same type of programmes.

13
Q

What is an example of access and interactivity?

A

Guardian =

has a ‘comment is free’ section.

14
Q

What opposes the view that the audience can access and interact with media?

A

Interactivity is usually to provide free advertising.

15
Q

What evidence supports the view that interactivity is to provide free advertising?

A

Perfume Nina Ricci =

uses Twitter competitions to expose the brand.

16
Q

What is an example of laws and regulations?

A

Leveson Enquiry =

set up to regulate the press and criticise practices.

17
Q

What opposes the views that media is regulated and abides by laws?

A

Althusser =

says this is a form of ISA.

18
Q

What evidence supports Althussers claim?

A

Leveson Enquiry has resulted in little change to press regulation.

19
Q

What is an example of media being diverse?

A

Not possible for Murdoch to maintain control over every company in NewsCorp.

20
Q

Who opposes the view that media is diverse?

A

Marxists =

naive to suggest the bourgeoisie don’t dominate control over mass media.

21
Q

What evidence supports the Marxist claim that media isn’t diverse?

A

Murdoch arriving in Britain =

said he didn’t come all this way to ‘interfere’.