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Flashcards in Outbound Marketing Deck (4)
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1
Q

Cost per thousand (CPT)

A

Figure used to measure outlay to reach a thousand people via any channel.

2
Q

Advertising to sales ratio (A/S)

A

Method of measuring money spent on advertising and sales generated.

3
Q

Share of voice

A

Percentage of total activity claimed by one advertiser for product sector.

4
Q

Television rating point (TVR)

A

Indicates percentage of target viewers in programme audience.