Flashcards in Module 6.1 - Classical Conditioning Deck (53)
when fear of an object or situation becomes irrational and interferes with normal activities
true or false: all phobias occur naturally
FALSE: some phobias occur naturally (possibly due to genetics); however, many fears are learned through experience
infant with no fear of animals, however, when researcher made a loud noise (UCS) behind his head, he would jump (UCR).
who paired the loud noise (US) with the appearance of the animal (CS)? (little albert)
john watson and rosalie rayner
conditioned emotional responses
emotional and physiological responses that develop to a specific object or situation
the biological predisposition to rapidly learn a response to a particular class of stimuli
the _____ is involved in fear conditioning
contextual fear conditioning
learning to fear a location (e.g., cage where a shock occurred)
contextual fear conditioning involves the ______
conditioned taste aversions
an acquired dislike or disgust of a food or drink because it was paired with illness
true or false: there is a decreased reward response in the brain with conditioned taste aversions
what were the 2 types of tubes that rats were presented to sip water from?
1) associated with lights and sound
2) associated with a flavour
what were the rats injected with to make them sick (US)?
which association of tube for water would the rats show a larger learned aversion for?
water tube associated with flavour
taste produces stronger aversive conditioning than sights and sounds - a single exposure is often enough
when frequent experience with a stimulus before it is paired with a US makes it less likely that conditioning will occur after a single episode of illness
the paradox of diet beverages
our bodies associate sweet tastes with an impending intake of calories. diet beverages trigger our sweet, but don't deliver the calories so or bodies respond by sending out a hunger message
drug paraphernalia and settings serve as a ________ for the 'high' of a drug (CR)
conditioned drug tolerance
physiological responses preparing our body for the drug to start to occur prior to the intake of the drug
in humans, ________ can sometimes become associated with sexual responses (UR), which in turn can lead to fetishes
neutral stimuli (e.g., boots)
what are advertising techniques based on?
pairing motional stimuli (e.g., attractive people) with a target in order to influence peoples perceptions and attitudes toward that target