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Flashcards in Midterm Deck (68)
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1
Q

Fashion

A

The prevailing style at a given point in time

2
Q

Classic

A

enduring styles

3
Q

Semiotics

A

science of signs systems

- signs built into clothes we wear

4
Q

Market Weeks

A

period of time where clothing companies are ready for buyers to purchase

5
Q

Trends

A

Fashion directions

6
Q

On Trend

A

timely and following new trends

7
Q

couture

A

(for sewing) custom made

  • operate a salon
  • only industry in Paris
    • about 24 salons
8
Q

couturier (e)

A

(e) male

the person who sews

9
Q

pret- a- porter

A

ready to wear

10
Q

haute couture

A

high fashion pret a porter

11
Q

Fashion variables

A
  1. color
  2. line
    • exterior line (silhouette)
    • interior line (details)
  3. texture
    • fiber (substance what makes fabric)
    • fabric
12
Q

decollate

A

neck area

13
Q

décolletage

A

away from neckline

14
Q

Complimentary

A

sit across/ stand out

*true color

15
Q

Analogous

A

colors next to eachother

16
Q

intensity

A

strength or weakness of a color

17
Q

proportion

A

relationship of the size of the parts to the other parts or to the whole

18
Q

balance

A

the concept of visual equilibrium

19
Q

fad

A

short term trend

20
Q

trend

A

The general direction in which something tends to move

21
Q

surface interest

A

(pile for velvet) raised or not

22
Q

nap

A

direction of pile (surface interest)

23
Q

corduroy

A

width of wale

what direction

24
Q

hand

A

the way it feels (leather)

25
Q

atelier

A

working studio

26
Q

bespoke

A

custom made mens clothes

27
Q

lesage

A

beading studio

28
Q

muslin/torte

A

fabric used to create patterns (cheap cotton)

29
Q

Fashion reflects times

A
  1. socially
  2. economically
  3. politically
  4. technologically
  5. culturally
    - velblen- theory of leisure class
    - trickle down theory
30
Q

Name the customer

A
  1. Size/Fit
  2. Gender
  3. Age
  4. Income
    • Disposable Income
    • Discretionary Spending
  5. Geographical Location
  6. Lifestyle
31
Q

Untapped Markets

A

once tapped —> realized market

32
Q

Niche Market

A

ex. Wedding, Prom

33
Q

Charles Worth

A

First Couturier

34
Q

Primary Market

A

fiber
fabric
leather
fur

35
Q

natural fiber

A
cotton (staple)
   -egyptian
  - pima
   -sea island
hemp
linnen (flax)
ramie
36
Q

synthetic

A
rayon (chemical)
polyester (Dacron, Kodel)
    - denier (thickness)
    - microfiber
nylon
spandex (lyrca)
acrylic
37
Q

animal

A
lanolin (oil)
wool (sheep)
alpaca
cashmere (goat)
silk (worm)- filament
camels hair
angora (rabbit)
worsted wood
     -carded 2 times
     - removeable of roil ribers
38
Q

why brand synthetic fibers?

A
  • overcome stigma of synthetics
  • company identification
  • protect advertising $
39
Q

Mills

A

Make Fabrics

spinning —> fabric

40
Q

Mill types

A

1 weaving- loom

2 knitting- knitting machine, interlocking loops

41
Q

greige goods

A

unfinished fabrics

42
Q

price goods

A

finished fabrics

43
Q

dying natural fibers

A

stock dying

44
Q

dying synthetic fibers

A

solution dying

45
Q

yarn dying

A

yarn

46
Q

fabric

A

piece dying

printing

47
Q

converter

A

buys greige goods —> (piece) finished goods

48
Q

color ways

A

a variety of color schemes in a particular pattern created for a textile fabric, carpet, wall covering, etc.

49
Q

Mill

A

Burlington weave

-carpet, automobile fabric

50
Q

Trade shows

A
IFFY (NYC)
Pitti Filati (Florence)
Premier Vision (Paris)
Bread in Butter (Germany)
Semaine du Cuir (Paris)
Idea Como (Italy- Lake Como)
51
Q

Jobber

A

1) : wholesaler; specifically : a wholesaler who operates on a small scale or who sells only to retailers and institutions

52
Q

Promotional Companies

A

cotton inc, wool inc.

53
Q

leather

A

skins, hydes

by product meat packaging

54
Q

fur

A

pelts

  1. processing- letting out
  2. suble
55
Q

Mens Market

A
  • 35%
  • fewer classification
  • 2-3 seasons
  • more skilled labor
    - more tailored garment
56
Q

Amalgatleted

A

male garment union

57
Q

Womens Market

A
  • 65%
  • more classigications of goods
  • 4-5 seasons
    • spring
    • fall 1
    • fall 2
    • holiday
    • summer
    • resort
58
Q

ILGWU

A

womens garment union

59
Q

contrator

A

sewing factory

60
Q

subcontractor

A

when contractor hires out another factory

-embroidary

61
Q

Production

A

reports to merch

62
Q

Merchandising

A

put product together

  • product dev
  • designer
63
Q

Sales

A

Account Executive

64
Q

Marketing

A

-how to expand share of the market
-advertising promotion
apparel market
- regional showroom

65
Q

Primary MArket

A
Farms/Laboratories
Fibers
Yarns
Greige Goods
Converters
Mills
66
Q

Secondary Market

A

Designers
Manufacturers
Contractors
Wholesalers

67
Q

Retailers

A
Department Stores
Speciality Stores
Chain Stores
Mail order/ catalogs
boutique
discount store
off price stores
factor outlets
68
Q

More Retailers

A
Wholesale Clubs
Flea Market
Mom and Pop Stores
Mass Merchants
Super Stores
Electronic Retailing