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Flashcards in Midterm Deck (168)
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1

The six phases of a project include

development, pre-production, production, post-production, distribution and exhibition

2

The Five “P’s” of Marketing

Product, price, placement, promotion, profit

3

In terms of real monies to be spent, the contemporary film industry establishes a P&A budget generally defined as

A value of “50% of production budget.” That is: assume negative costs of $50 million, then the P&A budget would initially be set at 50% of that number or $25 million for a total outlay to produce, market and distribute the film of $75 million.

4

Negative costs

Total cost of producing the film

5

Above the line

Creative costs (story, script, producer, director, principal cast, supporting cast, etc)

6

Below the line

Production costs (direct production, pre-production, post-production, excludes anything above the line)

7

What is the balance between above and below the line

1/3 = above
2/3 = below

8

P & A

Prints and Advertising

The expense for manufacturing the actual 35mm print or the hard drive for each theater’s film showing plus all other promotion (marketing & advertising) to support the film.

9

Exhibitors

The official title for theaters/theatre owners

10

Limited Release

Small number of screens, typically in select theaters in target cities, and typically less than 1,000 screens. Usually based on economics, marketing strategy, and/or award eligibility periods.

11

Wide Release

Typically considered 1,000 screens or more

12

How many more screens/cinemas are in North America?

Over 42,000 and 6,000 cinemas

13

Number of screens does not necessarily equal the number of theaters because why

“multiplex” theaters. That is, there are more screens than actual theater locations.

14

How much does it cost for a print or DCP (Digital Cinema Package) of the film?

$1000-$2000 for 35mm or $100-$150 for DCPS

15

Virtual Print Fee

The cost difference between a 35mm print and DCP

16

As of 2013, for the most part, the VPF has ceased since

1) well over 95% of all theaters are now converted to digital projection; and 2) According to recent trade articles, many film distributors have publicly announced they will no longer distribute films in 35mm format.

17

Platforming

Opening a film on a limited number of screens and markets, then increasing the number of screens and/or markets on subsequent weeks. Note: the increase is based on strategy and the film’s on-going success. This means the platforming is not necessarily defined by a weekly, bi-weekly, or even monthly expansion.

18

Bicycling

The act of manufacturing a limited number of prints and then rotating them (“bicycling”) them around the country to various theaters. Bicycling allows for a lower P&A expense

19

Sequencing

Refers to the pattern of distribution based on the principle of the “second best revenue alternative.” Sequential distribution means that films are normally distributed to the market that generates the highest marginal revenue over the least amount of time.

20

Rentals

The accurate term given to the exhibition of films by theater owners.

21

Four-walling

The “buying out” of an entire theater for a limited amount of time by the studio/distributor/production company.

22

How long can it take from outline or story treatment?

Over a year through arranging financing, final script, cast and crew. 18 months to bring a film from conception to final print stage followed by marketing and distribution.

23

Majors

Large organizations with production and distribution arms, extensive library assets, and in many cases with actual production facilities.

24

Are ticket sales for new film releases responsive to ticket prices?

No, they are not responsive to nominal changes. they are deemed to be inelastic.

There are a lot of costs due to move-going (babysitters, parking, popcorn)

25

Generally, demand for major-event movies are also essentially...

price- inelastic

26

Price-inelasticity

The price of movie tickets doesn’t change with the cost of producing, marketing and distributing the film or depending on popularity (high demand to view)

27

Why are 3D films more expensive?

Due to the increased costs for filming and projection equipment

28

A detailed movie budget

What the executive producer/producer presents to the financiers for investments to be made. This is essential

29

What numbers are given to film producers as a rough estimate and exact?

Rough- Budget needed during scriptwriting

Exact- Budget determined during pre-production

30

Preproduction

Represents the beginning of your project, and often is the easiest to project in terms of cost. This category should cover all expenses from the project’s inception through the night prior to the film’s start.