Flashcards in midterm Deck (44)
What is freewriting?
more about getting whatever comes to mind onto paper, rather than editing as you write. Say whatever comes to mind and sort it out later
What is PR?
Strategic communication process, mutually beneficial relationships between organizations and the publics on whom their success or failure depends
#1 skill needed in PR
Big picture- did I meet my main goals, is the message clear, does it look good?
minute details, fine tooth comb editing, double and triple check facts
A person who controls the flow of information. (Editor, news director, webmaster, social media manager, etc.)
The people that use the particular medium (newspaper, website, TV station…)
individuals that have relationship with your organization and who are important to the organization’s success
Creative writing vs functional
Creative focuses on imagination and artistic style, one mind sharing an idea. Functional emphasizes purpose, format and objective, is like writing on a mission.
Elements that make a news story interesting
Info about organization, interest of news media and interest of key publics; TIPCUP- timeliness, impact, prominence, conflict, unusualness, proximity.
Action, adventure, change, conflict, consequence, contest, controversy, drama, effect, fame, importance, interest, personality, popularity, prominence, proximity
categories of news
Hard news, breaking news, soft news, specialized news
Information with an edge – momentous events, accidents, crime, death, disaster, scandals and activities with immediate results such as elections or trials.
Hard news that is happening as the media are covering it
Lighter information that generally deals with routine activities, programs, leisure entertainment and developments without major consequences or with distant results.
Deals with information of importance to particular publics and particular segments of the media. Generally includes business, religion, sports, arts, agriculture, technology, science, health, family and home.
Functional vs systems approach
ways to consider newsworthiness
identify major publics, view the activity with an eye toward potential news stories. Five major categories: Events, issues and trends, policies and governance, personnel, and relationships.
Based on the concept of linkages, identify publics: Consumers, producers, enablers and limiters, probe for news stories to each categories of publics
news writing style (for readability)
Should be simple, words averaging 1.5 syllables, 16 words or less. 1 written line= 6 lines of unbroken text in a newspaper.
Attribution and quotations
Most common attribution involves the past tense for of the verb say, such as said or they said. Full sentence quotes begin a new paragraph, attribution should follow, not precede a brief full sentence quote. Speech tag can interrupt a longer full sentence quote. Attribution comes before small quotes. Partial quotes cannot lead into full sentence quotes. Paraphrases are appropriate substitutes for cumbersome quotes. Quote-Speaker-Said. Attribution should be to people, not organizations.
Objectivity and neutrality
Readers should feel like they are getting facts, not opinions. Report facts, attribute opinions. Well written PR is a;ways targeted but int a news format, it cannot appear that way.
Avoid you and your statements
avoid telling the reader what to do
provide information, not direction
Types of feature stories
Biographical narrative, personal profile, personal interview, organizational history, organizational profile, backgrounder, how to article, Q&A. case study, information digest.
-about people important to the organization, cause or event. Straight forward accound of work history, accomplishments, education, etc
goes beyond the biographical narrative: is based on what others say, generally includes quotes or anecdotes. interest more in personality than accomplishments.
right to the source
beginnings and developments or an organization. helps to explain what the organization does and what they stand for. often found in conjunction with mission statement
Often includes overview of mission, purpose, operating practice and achievements
Provides background of product or services offered, OR explains situation affecting organization
Parts of a narrative feature:
Lead, nutgraf, body, kicker