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Flashcards in Micro enviroment Deck (4)
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1
Q

What the 3 elements of the Micro - Enviroment

A

Customer
Supplier
Intermediaries

2
Q

Porters 5 competitive forces?

A
Barriers to entry 
Threat of Substitution 
Intensity of Rivalry 
Bargaining of Buyers
Bargaining of Suppliers
3
Q

Business modelS for e-commerce

A

Step 1 The online Value proposition

Step 2 Target Market 
Revenue and cost 
Competitor analysis
Value chain and marketplace positioning 
Physical or Virtual presence
Organisational structure

Step 3 Management and experience

4
Q

How do we manage Customer Life Cycle

A
Acquire 
Convert 
Retain 
Measure/Track 
Grow