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Flashcards in Media Terminology Deck (24)
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1
Q

Hyper-reality Theory

A

Some media texts are presented with a sense of hyper-realism, that is slightly more than just realistic.

2
Q

Marxist

A

Marxist believe that certain texts are made in order to dupe the audience into believing a certain thing, for example to convince the working classes that their lives are okay.

3
Q

Representations

A

The way a media text is presented to the audience.

4
Q

Mediation

A

Communication; how something is made affects its purpose; the reconciliation of two opposing forces by a mediating object.

5
Q

Uses and Gratifications Theory

A

The way in which the audience uses the media.
Diversion - escapism
Personal relationships - using the media for emotional and substituting everyday life (such as Soap Opera)
Personal Identity - finding yourself reflected in texts, learning behaviour from texts
Surveillance - information that could be useful for living (such as weather reports, financial news)

6
Q

Dehumanisation

A

The act of degrading a certain group by presenting them as inferior.

7
Q

Cage theory

A

Daniel Chandler believes that our sense of identity is made up of four parts: class, age, gender and ethnicity.

8
Q

Postmodernist

A

Postmodernists believe that there is no cultural identity anymore as Britain has become so diverse.

9
Q

Propaganda

A

A piece of media with the aim to make the receiver believe what the media institution wants them to.

10
Q

Americanisation

A

The belief that everything in our culture has started to become very influenced by America.

11
Q

Cultural Homogenisation

A

Postmodernists believe that there is non cultural diversity or national identity in Britain.

12
Q

Passive audience

A

An audience that merely observes an event.

13
Q

Active audience

A

Observes the event and responds to it.

14
Q

Realism

A

Realistic texts that engage an audience.

15
Q

Deviance

A

Failure to conform to norms.

16
Q

Marginalisation

A

Making people believe that they are inferior than they actually are.

17
Q

Mirror Stage Theory

A

Those who can relate to certain representations in the media are more likely to be influenced by it.

18
Q

Globalisation

A

The belief that the media and its targeting methods have grown to a worldwide scale.

19
Q

Pluralists

A

Pluralists believe that the media only reflects what the audiences want to see as if they didn’t then they’d go out of business.

20
Q

Demographic

A

A particular section of the audience.

21
Q

Ideology

A

Ideas and ideals of groups and individuals.

22
Q

Binary Opposites

A

The way opposites are used to create interest in media texts such as good and evil.

23
Q

Hypodermic Syringe Theory

A

The message of the media is directly received and accepted by the receiver.

24
Q

Moral Panic

A

A belief that the media starts moral panics and makes them worse after a significant event.