Flashcards in Media Terminology Deck (24)
Some media texts are presented with a sense of hyper-realism, that is slightly more than just realistic.
Marxist believe that certain texts are made in order to dupe the audience into believing a certain thing, for example to convince the working classes that their lives are okay.
The way a media text is presented to the audience.
Communication; how something is made affects its purpose; the reconciliation of two opposing forces by a mediating object.
Uses and Gratifications Theory
The way in which the audience uses the media.
Diversion - escapism
Personal relationships - using the media for emotional and substituting everyday life (such as Soap Opera)
Personal Identity - finding yourself reflected in texts, learning behaviour from texts
Surveillance - information that could be useful for living (such as weather reports, financial news)
The act of degrading a certain group by presenting them as inferior.
Daniel Chandler believes that our sense of identity is made up of four parts: class, age, gender and ethnicity.
Postmodernists believe that there is no cultural identity anymore as Britain has become so diverse.
A piece of media with the aim to make the receiver believe what the media institution wants them to.
The belief that everything in our culture has started to become very influenced by America.
Postmodernists believe that there is non cultural diversity or national identity in Britain.
An audience that merely observes an event.
Observes the event and responds to it.
Realistic texts that engage an audience.
Failure to conform to norms.
Making people believe that they are inferior than they actually are.
Mirror Stage Theory
Those who can relate to certain representations in the media are more likely to be influenced by it.
The belief that the media and its targeting methods have grown to a worldwide scale.
Pluralists believe that the media only reflects what the audiences want to see as if they didn't then they'd go out of business.
A particular section of the audience.
Ideas and ideals of groups and individuals.
The way opposites are used to create interest in media texts such as good and evil.
Hypodermic Syringe Theory
The message of the media is directly received and accepted by the receiver.