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Flashcards in Media Langauge Theorists Deck (10)
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1

What is Roland Barthes' Theory called?

Semiotics

2

Summarise Barthes' Theory?

texts communicate meaning through signification, signs function at "literal" meaning and at connotative level (suggested by signs). Constructed meanings become self-evident= myth status thru naturalisation.

3

What is Steve Neale's Theory Called?

Genre Theory

4

Summarise Steve Neale's Theory?

genres dominated by repetition, also marked by change. genres change thru borrowing from each other. genres exist in specific economic, institutional and industrial contexts.

5

What is Tzvetan Todorov's Theory called?

Narratology

6

Summarise Todorov's Theory?

Basic structure for all narratives: equilibrium- imbalance/disequilibrium- equilibrium resolved (this has ideological significance)

7

What is Lévi-Strauss' Theory called?

Structuralism

8

Summarise Lévi-Strauss' theory?

texts can be understood through examining their structure. Meaning is dependent on (and produced through) oppositions. The way Binary oppositions are resolved can have ideological significance.

9

What is Baudrillard's Theory called?

Postmodernism.

10

Summarise Baudrillard's Theory?

IN POSTMODERN AGE
-boundaries between "real" and media world collapsed (no longer distinguish between reality and simulation.
-we are immersed in world of images which no longer refer to anything "real".
- media images seem more "real" than reality the represent (hyperreality).