Flashcards in Media Langauge Theorists Deck (10)
What is Roland Barthes' Theory called?
Summarise Barthes' Theory?
texts communicate meaning through signification, signs function at "literal" meaning and at connotative level (suggested by signs). Constructed meanings become self-evident= myth status thru naturalisation.
What is Steve Neale's Theory Called?
Summarise Steve Neale's Theory?
genres dominated by repetition, also marked by change. genres change thru borrowing from each other. genres exist in specific economic, institutional and industrial contexts.
What is Tzvetan Todorov's Theory called?
Summarise Todorov's Theory?
Basic structure for all narratives: equilibrium- imbalance/disequilibrium- equilibrium resolved (this has ideological significance)
What is Lévi-Strauss' Theory called?
Summarise Lévi-Strauss' theory?
texts can be understood through examining their structure. Meaning is dependent on (and produced through) oppositions. The way Binary oppositions are resolved can have ideological significance.
What is Baudrillard's Theory called?