A(n) ______ is defined as a bundle of attributes that delivers benefits to consumers.
Product
Level of quality, features, functions, and design are all examples of _____.
Product attributes
The ____ of a service means that it cannot be stored for later use and must be consumed upon delivery.
Perishability
_____ are products purchased and used by end consumers for personal consumption. There include convenience products, shopping products, specialty products, and unsought products.
Consumer products
_____ are infrequently purchased consumer products with unique characteristics for which buyers are willing to make a special purchase effort.
Specialty products
Prices of shopping products are typically higher than the prices of ____ products but lower than the prices of ____ products.
Convenience; specialty
MRO products are goods that businesses use for ________.
maintenance, repair, and operating
New product development starts with ____.
idea generation
Once the prototype of Wainwright Industries’ new riding lawnmower, made especially for women, passes product tests, the next step is ________.
Commercialization
The purpose of the idea generation stage of new product development is to create a ____ number of ideas. The purpose of succeeding stages is to ____ that number.
large number; reduce
Levels of a Product pg. 164
core benefits, actual product, augmented product
Consumer product classification pg. 164
convenience, shopping, specialty, unsought