Marketing Ch. 12 Flashcards Preview

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Flashcards in Marketing Ch. 12 Deck (12)
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1
Q

A(n) ______ is defined as a bundle of attributes that delivers benefits to consumers.

A

Product

2
Q

Level of quality, features, functions, and design are all examples of _____.

A

Product attributes

3
Q

The ____ of a service means that it cannot be stored for later use and must be consumed upon delivery.

A

Perishability

4
Q

_____ are products purchased and used by end consumers for personal consumption. There include convenience products, shopping products, specialty products, and unsought products.

A

Consumer products

5
Q

_____ are infrequently purchased consumer products with unique characteristics for which buyers are willing to make a special purchase effort.

A

Specialty products

6
Q

Prices of shopping products are typically higher than the prices of ____ products but lower than the prices of ____ products.

A

Convenience; specialty

7
Q

MRO products are goods that businesses use for ________.

A

maintenance, repair, and operating

8
Q

New product development starts with ____.

A

idea generation

9
Q

Once the prototype of Wainwright Industries’ new riding lawnmower, made especially for women, passes product tests, the next step is ________.

A

Commercialization

10
Q

The purpose of the idea generation stage of new product development is to create a ____ number of ideas. The purpose of succeeding stages is to ____ that number.

A

large number; reduce

11
Q

Levels of a Product pg. 164

A

core benefits, actual product, augmented product

12
Q

Consumer product classification pg. 164

A

convenience, shopping, specialty, unsought