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Flashcards in Marketing Deck (10)
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1
Q

Define marketing

A

Business process where business process through business places products and services on the market for sale

2
Q

Above the line promotional techniques

A

Conventional media
Printed material
Electronic advertising

3
Q

Below the line promotional techniques

A

Not visible to a large audience

4
Q

Below the line promotional techniques

A

Personal selling
Institute discounts
Promotional sponsorship
Exhibition

5
Q

Marketing budget

A

Costs of the marketing

6
Q

Marketing mix elements (5P’s)

A
Products 
Price 
Place
People 
Promote
7
Q

Market research

A

Information found to make a good marketing decision

8
Q

Communication costs

A

Talking on the phone
Transportation to do door to door
Printing market material

9
Q

Travel costs

A

Traveling to see if the boarders are up and stuff

10
Q

Personnel costs

A

Market personnel : research
Product development
graphic designer