Marketing

Question 1

Market Planning

Answer 1

• identify target market
• self audit:SWOT
• consumer analysis
• competitive analysis
• environmental analysis

Question 2

S.W.O.T

Answer 2

• strengths
• weaknesses
• opportunities
• Threats

Question 3

Environmental Assessment

Answer 3

• demographic variables (ex. Age, sex, family size, income, etc.)
• political regulatory system: (ex. Affordable Care Act)
• cultural environment: (understanding and sensitivity)
• economic/financial environment: (establish trends)
• psychographics: (clientele population and location)
• technical development: (access and exchange of info)

Question 4

Marketing strategies

Answer 4

Product: What is it?
Place: When and where?
Price: affordable?
Promotion: print, brochures, mail, broadcast, billboards, electronic
Publicity:free (might not reach target audience)

Question 5

Personal Selling Face to Face Communication

Answer 5

Give administrators a clear vision of OT services

Establish rapport, respect, and understanding to carryover skills

Question 6

Recognizing Opportunity

Answer 6

1. Form idea based on recognized need
2. Conduct a need assessment to supply concrete data
3. Provide a program description: goals, population served, setting, resources and activities
4. Start up and operational costs: anticipated revenues
5. Implementation Plan: space, supplies, policies, procedures, staff