Market Analysis Flashcards Preview

My Library > Market Analysis > Flashcards

Flashcards in Market Analysis Deck (21)
Loading flashcards...
0
Q

The financial means that people (either by household or by market area) possess to purchase durable and non-durable goods.

A

Purchasing power

1
Q

Pyschographics

A

Information on lifestyles, interests, hobbies, consumer preferences, and shopping habits of households residing in a market area, used in retail tenanting and housing design.

2
Q

A hotel’s revenue per available room, calculated by multiplying the annual occupancy by average room rate.

A

RevPAR

3
Q

Property life cycle – The three periods in the life of a building:

A

Development
Stability
Decline

4
Q

Net absorption

A

The change in square feet of occupied inventory over a specified period of time, including the addition or deletion of that period of time.

5
Q

Market niche

A

A subgroup within a market segment that is distinguishable from the rest of the segment by certain characteristics.

6
Q

Market penetration

A

The percentage of total demand in a market area that a project captures.

7
Q

Marquee tenants

A

Major tenants in an office building.

8
Q

Move-up housing

A

Typically, larger, more expensive homes that homeowners buy as their incomes increase. First homes, or “starter homes,” are generally more modest in size and price.

9
Q

Market area

A

The goegraphical region from which the majority of demand the majority of competitors are located.

10
Q

Inflow

A

Retail spending from consumers living outside the trade area.

11
Q

Leakage

A

The portion of aggregate spendable income that is unsatisfied by existing retail offerings that “escapes” to retailers beyond the local trade area.

12
Q

Gross lease

A

An agreement whereby the landlord pays for taxes, insurance, repairs, and other costs (including some or all utilities and trash removal) for space occupied by the tenant.

13
Q

FAR

A

FAR (floor/area ratio) – The ratio of floor area to land area, expressed as a percentage or decimal.
FAR = Total SF of floor area/ Total SF of lot

14
Q

Cash flow analysis

A

The analysis of income and expenditures, usually on a year-by-year basis, from the project’s inception to completion.

15
Q

Credit Tenant

A

Strong national retailers with solid credit ratings, needed in order to acquire financing for a shopping center.

16
Q

Effective rent

A

Rental income after deductions for financial concessions such as no-rent periods during a lease term.

17
Q

Capture rate

A

Percentage of total demand within a targeted market segment that a project can attract. Sometimes referred to as penetration rate.

18
Q

CAM (common area maintenance

A

Charges paid in a shopping center (in addition to base rent) to cover the cost of maintaining hallways, parking areas, etc., as well as for security and advertizing.

19
Q

Absorption Rate

A

Pace at which properties are sold or leased.

20
Q

Competitive position of project compared to other products in same geographic market (3 terms)

A

Design
Quality
Price