Flashcards in Magazine Context for Adbusters & Woman Deck (11)
What is Anchorage?
Where written text is used to 'pin down' meaning of an image.
What are cover lines?
Used on front cover- give readers insight into context + main articles in magazine.
What is the Feature?
A Main article / story.
What is the Standfirst?
Short piece of written text between headline and main article.
What is the Main Image?
Key visual element of FC
What is the Headline?
Written text indicates content of article.
What is the Strapline?
Short phrase encapsulating essence of the magazine.
What does Dual Revenue Streams mean?
Revenue from 2 different sources e.g. ads and selling product.
What does risk averse mean?
Companies unwilling to take risks.
What does Diversification mean?
Expanding operations into new areas.