Lecture 3a- celebrity place- cote d azur Flashcards Preview

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Flashcards in Lecture 3a- celebrity place- cote d azur Deck (12)
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1
Q

French riviera - creating a privileged environment

A
distinction - business of distinction 
finding the right place 
creating a safe environment 
personal, social and international level
defining elegant living
2
Q

Finding the right place- ingredients

A

safe environment- political order- ecology of fear- bourgeois- spend summer in the french R- cosmopolitan- legitimate their wealth

welcoming
economic stability
military security
climate
Character- exotic- distinctive- like capitalism - different product for the market
remoteness- break from city
middle class- follow there rich people go - mass tourism industry

3
Q

Define elegant living

A
safely exotic
comfort
diversions
things to do 
aristocrats- few weeks- months
exclusivity but visibility 
carnal de nice
4
Q

The business of distinction

A
marketing privileged environments 
luxury industrial complex
mostly women
sharpening the pecking order- more distinctive- look at the size of my yacht- intra elite 
not all nice- is affluent- inequality
5
Q

cote d’ Azur

A

all fantasies that money can buy
imagined community
relatively secure- margin of europe
independent kingdom of savoy/sardinia

6
Q

right place and the right time

A

1700s nice- poverty- remote-poor back water- links to gentrification

it was discovered- emphasis the exotic- now pop half a million

tobias smollet- international projection- grand tour- falls in love with place- international bestseller- paradise on earth- undiscovered- new - virginal

paradise- nice- 1920s poster depicts this

7
Q

1800s- cosmopolitan living

A

british0 biggest movers and shakers- construct the french rivera - till world war 1

americans- also grand tour of europe

russians- mix with these people

8
Q

all the fantasies that money can buy: public

A

acquisition of this part of france- could been seen as french imperialism

showcase of fresh civilisation

birth of modern- reaches nice

Garibaldi- most famous person in nice- unification of italy

observatory- private money

railway- pushing the west

9
Q

all the fantasies money can buy: private

A

coast- string of villas- vilifying

transforming the landscape- rigid to cosmopolitan- fountains - palm trees exported- make it more exotic- image of the region

lawn- defiance statement of wealth

had to build irrigation- constructiveness of the villa- originally fishers lived there

infinity villa- seductive- culturally constructed- threshold

10
Q

imagined community

A

branding pr- portrays an image to the world- creating a brand

creating a lifestyle- woody allen film- reputation develops- celebs- attractiveness- lifestyle- 1920 jazz eara- fitzgerald would be there- with picasso- legendary reputation- links to gentrification- artisans

on the beach didn’t want to go there- seen for common people- get a tan- now different

mass tourism- the real south of france

develops a name- poetic- deep blue- relaxation

11
Q

imagined community more

A

lifestyle- summer season- popular- americans

film festival

monte carlo- optimises opulence - wealth- Grace kelly - glamour - small space - exclusivity

bridget bardot- more skin exposed- transformed tourism

painters paint the area- giving a cultural perspective- modern art associated with this region

films- how to catch a thief - classic

12
Q

Reading marino et al 2008

A

image can push people to visit a place - each destination has an image- essential for attracting tourists- creating added value- reinforce positive images- developed at two levels -organic or induced

in general people create their own image of a destination- due to general knowledge- feeling- media- social media- family friends

tourism identity with three S’s- sun - sea - sand

destination instantly evokes images of one of the world’s most glamorous and luxury regions- synonymous with good living