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1
Q

Moral Panic

A

Refers to antisocial and criminal behaviour. It is an exaggerated reaction from the media, police, and public to the activities of a particular social group.

2
Q

What do you need to start moral panic?

A

All you need is a narrative that media producers find compelling.

3
Q

What does moral panic lead to?

A

This leads to an increase in general anxiety and concern over what is represented in the media.

4
Q

Overreaction in moral panic leads to…

A

Magnification of the original concern.

5
Q

Moral panic leads to social group being viewed as ___ ___.

A

Folk devils.

6
Q

Folk Devils

A

Demonized group or individual, and is the central phenomenon of a moral panic.

7
Q

Moral panic extends blame to…

A

Not only internet pedophiles, but also extended to ISP’s, commercial bodies, and police.

8
Q

Satanic Ritual Abuse

A

Extreme physical and sexual abuse of children by devil worshipping satanist networks. Drinking blood, eating feces, impregnating victims so babies can be used for sacrifice.

9
Q

Satanic Ritual Abuse Scandal

A
  • Michelle Remembers is a book about how Michelle was abused in her childhood.
    • However, this whole book was found to be fabricated.
    • Hoax turned out to be moral panic.
    • People brought up accusations of satanic ritual abuse that were false.
10
Q

True or false? The vast majority of satanic abuse cases never happened.

A

True.

11
Q

What triggered the nationwide crusade against satanic abuse?

A

Moral panic.

12
Q

What happened to the standard of proof during the nationwide crusade against satanic abuse?

A

Proof became construed as coerced confessions and ambiguous behaviours by the alleged victims and abusers.

13
Q

Volatility element of moral panic:

A
  • Sudden eruption and subsiding of a concern of a newly perceived threat to society.
  • Threat comes from media portrayal of moral deviance.
14
Q

Hostility element of moral panic:

A

These deviants are enemies of the basic values of society. Attributed to evil, morally corrupt behaviour.

15
Q

Measurable Concern element of moral panic:

A

Concern of the public is measurable in concrete ways (i.e. surveys).

16
Q

Consensus element of moral panic:

A

Significant portion of the population needs to consider it a serious threat.

17
Q

What is the most important element of moral panic?

A

Disproportionality.

18
Q

Disproportionality element of moral panic:

A

Takes issues way overboard. Concern about the numbers of moral deviance, and the extent of the harm they can do is exaggerated.

19
Q

Disproportionality element of moral panic:

A

Takes issues way overboard. Concern about the numbers of moral deviance, and the extent of the harm they can do is exaggerated.

20
Q

Moral Panic full definition:

A

A moral panic is a form of collective behaviour characterized by suddenly increased concern and hostility in a significant segment of society in reaction to widespread beliefs about a newly perceived threat that is over exaggerated.

21
Q

Consequences of moral panic:

A
  • Social movements aimed at eliminating deviance.

- Generate moral crusades and political struggles to use law to suppress these things.

22
Q

What does the Rape on Campus scandal prompt us to question?

A

Does the moral panic hysteria match the information provided?

23
Q

Media

A

Any form of communication that targets an audience in print or electronic format.

24
Q

Why is media important?

A

Defines social problems, shapes public debates.

25
Q

What are the two approaches to studying the impact of media?

A

Administrative and critical.

26
Q

Administrative approach to studying media:

A

Similar to the objectivist viewpoint of deviance. Studies the effects of media on individuals’ thoughts, feelings, and behaviours. Who says what to whom, and to what effects.

27
Q

Examples of administrative approach to studying media:

A

Advertising.

28
Q

Emotional advertisements must evoke ___ feelings.

A

Positive.

29
Q

What is a new form of advertisement?

A

Product placement.

30
Q

There is a ___ statistical correlation that is statistically significant between media violence and aggression.

A

Small.

31
Q

Media Framing

A

The overall picture of how an issue is depicted in the media. It affects what we think about a particular topic and come to understand social issues.

32
Q

Media frames of ethnic minorities:

A
  • That they are invisible.
  • Stereotypes.
  • As social problems.
  • Adornment or decoration.
  • White-washed.
33
Q

Feminine frames presented by media:

A
  • Feminine touch.
  • Ritualization of subordination.
  • Licensed withdrawal.
  • Infantilization.
34
Q

Feminine Touch

A

Touching in a delicate, soft manner. Bent hand and bent wrists. Light pressing of skin.

35
Q

Ritualization of Subordination

A
  • Power roles. Person on top is superior. Person placed lower in the frame is portrayed as subordinate.
  • Bent knees, tilted head, childish stance.
36
Q

Licensed Withdrawal

A
  • Women are portrayed as psychologically removed from situation. They have to rely on others. Averted gaze.
  • Fear or uneasiness.
  • Hands and fingers cover face.
37
Q

Infantilization

A

Made to seem like a child.

38
Q

Does violence and sex actually sell?

A
  • People are attuned to cues like sex and violence, but these cues are at the expense of other cues.
  • Violent media impairs brand recognition. Focus is on violence, not on product they sell us.
39
Q

What type of advertisers are the only ones that do not understand that sex and violence does not sell?

A

Alcohol.

40
Q

Advertisements are most effective when…

A

They sell an experience or a story.