Flashcards in Lecture 1 a Deck (10)
What is consumption?
Hasn’t always been that way- consumer mentality- people used to think collectively
Construction of capitalists
Consumption shapes all our lives
Globalisation of capitalism throughout the world- everyday effects our lives- our identity of everyday
environment- to consume- to indirectly - direct use the environment
interconnectedness of the world- linked to consumption
Singapore- consumption parking lot- huge ships
Key thinkers- Karl marx
- commodity fetishism- curtain separates us the consumers from the production process
Two implications - consumption
simultaneously exploitation of poorly paid workers and the environment
socio nature- linked inevitable- cant be separated- what kind of social natures do we want- we are making a toxic one now
kind of different to marx - cultural process- multiple meanings
how we understand the shopping experiences
Implications- consumption- shapes how we experience the world
research implications- assumption
Is consumption a political process?
neoliberalism - thatcher and reagan - has an agenda- stress on the individual on the market- individual choice in the capitalist market
Fair trade- raise the prices- how fair is fair trade- how do you operationalise the word fair?- is it the lowest coffee growers on the intermediate ones?
What is anti- consumption?- Soviet union
Britain- neoliberalism heart of capitalism???
What is consumer choice?
advertising- tricks of it- we perceive it as natural- idea of sales
Agency- what is helping with agency of choice- celebrities now?- bottled water- to pay for water- construction of identity- what next bottled air? rainforest air
part of our lives in our consciousness- scientists are higher hands?
links to business- business agendas affecting the consumer agenda
How fair is consumption about geography?
Place- emotive sense of home- affected perception of place
all point to consumption as theme
Brands and Branding
Brand- from the norse brandr-to burn
used to confirm ownership - often based on violence- not just slavery- violence to areas- land is privatised and exploited
development of commerce- capitalism
Government- after Foucault
government- not the normal one- our discipline- what happens in the heads- ‘natural’ that we pay taxes- take it as a given
there is a right way to behave- can be also communism- power is weakest at the barrel of the gun- more power into letting people surrender- i.e. self discipline ourselves