Jeopardy

Question 1

___________is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assigning management in decision-making related to the identification and solution of problems (and opportunities) in marketing

Answer 1

Marketing Research

Question 2

_______________research is undertaken to help identify problems that are not apparent on the surface and yet exist or are likely to arise in the future.

Answer 2

Problem Identification

Question 3

_______________research solves specific marketing problems such as segmentation, product, pricing, promotion, and distribution research.

Answer 3

Problem Solving Research

Question 4

A _______________ asks what the decision-maker needs to do.

Answer 4

Management decision problem

Question 5

_________data can be useful, but might be limited in relevance and accuracy for the study at hand

Answer 5

Secondary Data

Question 6

Suppose a researcher observes the buyer behavior of randomly picked people in a mall and then analyzes the data gathered. This study would involves a _______________ research design.

Answer 6

Cross Sectional

Question 7

A _______________ design involves collecting data periodically from a fixed sample of respondents.

Answer 7

Longitudinal

Question 8

_______________ data is collected by the research for the specific purpose of addressing the problem at hand.

Answer 8

Primary

Question 9

_______________ employs a small number of non- representative cases, uses unstructured data collection techniques and nonstatistical data analysis, and results in an initial understanding of the problem.

Answer 9

Qualitative

Question 10

__________ validity is concerned with whether the observed effects on the dependent variable have been caused by variables other than the treatment

Answer 10

Internal

Question 11

___________ is concerned with whether the cause-effect relationship can be generalized.

Answer 11

External

Question 12

Association techniques and completion techniques are examples of ________________.

Answer 12

Projective Techniques

Question 13

With a _______________ the researcher conducts research on a one-on-one basis, and probes the respondent in depth to uncover underlying motivations, beliefs, attitudes, and feelings on a topic.

Answer 13

Depth Interview

Question 14

Numbers on baseball players’ uniforms, street names, and social security numbers are all _______________ scales.

Answer 14

Nominal

Question 15

A _______________ scale produces consistent results when it is used for repeated measurements of a characteristic.

Answer 15

reliable

Question 16

Rankings of teams for the NCAA Basketball Tournament would constitute an _______________ scale.

Answer 16

Ordinal

Question 17

Suppose a survey question shows respondents the statement, “I learned a lot in my Marketing Research class,” and then asks respondents to indicate their agreement/disagreement with that statement by choosing a number (1=Totally agree, 7=Totally disagree). What type of scale is this?

Answer 17

Lkert Scale

Question 18

A _______________ question poses two or more questions as one question.

Answer 18

Double barreled

Question 19

_______________ sampling is typically used for exploratory research.

Answer 19

Convenience

Question 20

What an researcher in a mall-intercept study is asked to interview 50 female shoppers 15-25 years of age and 50 male shoppers 15-25 years of age, s/he is using _______________ sampling.

Answer 20

Quota

Question 21

With _______________ sampling techniques sampling units are chosen by chance.

Answer 21

Probability