innovation

Question 1

innovation

Answer 1

• a new method, product or idea

- technology newness and business model newness (incremental to radical)

Question 2

extension strategy

Answer 2

• re-branding
• re-positioning (same product different aim)
• price change
• enhancing product
• new market
• re-packaging (easy to squeeze ketchup)

Question 3

innovation - price

Answer 3

e.g. paypal, apple pay, amazon go, google play, bitcoin

Question 4

innovation - place

Answer 4

e.g. click & collect, deliveroo, delivery, amazon prime air

Question 5

innovation - promotion

Answer 5

e.g. billboards, games on the street, programmatic advertising