Flashcards in Influences on voting Deck (3)
What influences how we vote?
- Populism parties have appealed to 'left behind' voters in recent years, for example in 2015 UKIP got over 3 million votes.
- The media. In 1992, The Sun published the headline 'It's the Sun wot won it' after the Conservative's won the election. Many Conservative MP's partly credited their victory to the Sun. In 1997, the Sun changed its support to Labour, and Labour ended up winning the election. The media also led the Conservative party to be associated with 'sleaze' and the media helped swing public opinion to the anti sleaze Labour party.
- Age. For every ten years older a person is, the likelihood that they would vote Conservative increases by 9 points. However, for every ten years older a person is, the likelihood that they would vote Labour decreases by 9 points.
Examples of the media influencing people what political party to support
- 79% of the Daily Telegraph readership support the paper's preferred party (Conservative)
- 73% of the Guardian readership support the paper's preferred party (Labour)