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Flashcards in Influences on marketing Deck (11)
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1
Q

What can customers be influenced by?

A

Psychological factors -personality lifestyle

Sociocultural factors -groupings

Economic factors- money needed

Government factors- taxes on cigarettes

2
Q

What is price discrimination?

A

Is the changing of different prices for identical products in different markets or amount different groups of customers.

3
Q

Under which act is price discrimination illegal under?

A

Consumer and competition act 2010

4
Q

What are implied conditions?

A

Unwritten conditions guarantee that the product being offered for sale is suitable for its intended use and is reasonable standard

5
Q

What are ethical influences in marketing?

A

Ethical influences in markting is where markting managers understand value systems and morality or what is right or wrong with regard to the marketing of products

6
Q

Which institution has a code of conduct that is binding?

A

Australian Marketing Institue has a code of conduct that is binding on all members and which established standards that apply to advertise

7
Q

What does the (AMI) code of conduct establish?

A

Ethical marketing behaviour

8
Q

Which body administers laws which applies to marketing

A

The Australian Competition and consumer commission administers laws that apply to advertising

9
Q

What is the ACCC?

A

The Australian Competition and consumer commission is a federal government authority that promotes competition and fair trade in the market to benefit consumers

Competition and Consumer Act 2010

Deals with almost all aspects of the market place

10
Q

What is Sugging?

A

Selling under the guise of research. The aim of this ‘research’ is to encourage potential customers to order the product while the customer is engaged in questioning

11
Q
A