Industries Flashcards

1
Q

What are the world’s most valuable brands?

A

Tech companies:

  • Amazon overtook Google and Apple to become wrld’s most valuable brand at $315.5B
  • Apple comes second, valued at $309.5B.
  • Google is in third place, at $309B
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2
Q

Until recently, what were the world’s most valuable brands?

A
  • Until recently Apple was wrld’s most valuable brand

- Apple, Google, Microsoft, Facebook, Coca-Cola, Amazon (all tech except coke)

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3
Q
  1. When was Alphabet founded?
  2. What are its annual revenues?
  3. How many employees does it have?
A
  1. 2015
  2. $110.8Billion
  3. 80,110
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4
Q
  1. How many searches are initiated using Google?

2. When was Google- the search engine- founded?

A
  1. Almost 75% of all global internet searches.

2. 1998

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5
Q
  1. When was Facebook founded?
  2. How has it grown?
  3. How does it make money?
A
  1. 2004
  2. By buying other companies
  3. Sells adspace and data
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6
Q

Who gets the most online ad spending in the US?

A

Google and Facebook get more than 70% of all US online advertising spending (2017)

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7
Q

According to Hesmondhalgh’s Cultural Industries theory, what do companies try to do when making a product?

A

Companies try to minimise risk/maximise audiences through vertical + horizontal integration,+ by formatting their cultural products (eg use of stars, genres, serials)

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8
Q

According to Hesmondhalgh’s Cultural Industries theory, what do the largest companies and conglomerates now do?

A

Largest companies or conglomerates now operate across no. different cultural industries.

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9
Q

According to Hesmondhalgh’s Cultural Industries theory, how does the internet fit into cultural industries?

A

Internet’s radical potential has been contained to some extent by its partial incorporation into large, profit-orientated set of cultural industries.

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10
Q

Horizontal integration

A

A media Company’s Ownership of other businesses in the same part of the supply chain. It enables the control of more of the market competition.

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11
Q

Vertical Integration

A

When a media company owns a range of businesses in different parts of the chain of production and distribution.

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