How Often B2B Marketers Consider Various Concepts While Creating Content Flashcards Preview

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Flashcards in How Often B2B Marketers Consider Various Concepts While Creating Content Deck (8)
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1
Q

Ensure that our content is fact-based and/or credible

A
  • Always / Frequently : 94%
  • Sometimes : 5%
  • Rarely / Never : 1%
2
Q

Consider how our content impacts the overall experience a person has with our organization

A
  • Always / Frequently : 72%
  • Sometimes : 21%
  • Rarely / Never : 7%
3
Q

Prioritize delivering content quality over content quantity

A
  • Always / Frequently : 70%
  • Sometimes : 24%
  • Rarely / Never : 6%%
4
Q

Focus on creating content for our audience vs our brand

A
  • Always / Frequently : 67%
  • Sometimes : 25%
  • Rarely / Never : 8%
5
Q

Differentiate our content from our competition’s content

A
  • Always / Frequently : 61%
  • Sometimes : 27%
  • Rarely / Never : 12%
6
Q

Prioritize providing the right content to the right person at the right time

A
  • Always / Frequently : 60%
  • Sometimes : 27%
  • Rarely / Never : 13%
7
Q

Deliver content consistently

A
  • Always / Frequently : 58%
  • Sometimes : 28%
  • Rarely / Never : 14%
8
Q

Craft content based on specific point of the buyer’s journey

A
  • Always / Frequently : 41%
  • Sometimes : 33%
  • Rarely / Never : 26%