Hilliard 1994: Sociological Imagination Flashcards Preview

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Flashcards in Hilliard 1994: Sociological Imagination Deck (8)
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1

3 aspects of the literature on television:

- television's media logic
- televised sport as news
- televised sport as entertainment

2

4 dimensions of television's media logic:

- narrative
- intimacy
- commodification
- rigid time segmentation

3

Television's media logic encourages a focus on ____ ____ rather than ____ ____ within the world of sport.

- personal troubles
- public issues

4

Narrative:

- television tells a story
- usually in predictable fashion
- conflict or opposition

5

Intimacy:

- visual closeness of the television viewer to the subject matter
- development of an emotional attachment between actor and viewer
- focus on individual athlete diverts attention away from any social or collective issues

6

Commodification:

- close tie between programming and commercial time
- use of the language of commodification in the description of sports events

7

Rigid time segmentation:

the way in which program segments, commercials, and entire programs are organized into short, rigid blocks of time

8

2 categories of reflections on NBC's coverage of the 1992 summer Olympics:

- dealing with structure of the 2 weeks of coverage
- dealing with the handling of controversy as part of that coverage