GS&GG: Globalisation Flashcards Preview

AS/A-Level Geography > GS&GG: Globalisation > Flashcards

Flashcards in GS&GG: Globalisation Deck (6)
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1

Globalisation

The process of the world's economies, political systems and cultures becoming more strongly connected to each other.

2

What are the 5 factors that promote globalisation?

Flows of:

Information

Capital

Products

Services

Labour

3

Marketing 

The process of promoting and selling products or services.

4

Global marketing

Treating the world as one single market and using one marketing strategy.

5

What can global marketing help to create?

Global brand awareness

6

Global brand awareness

Consumers identify a name or logo with a particular product/service, so they are more likely to purchase that product rather than a lesser-known competitor.