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Flashcards in Globalization Deck (21)
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1

Globalization:

- consolidation of the whole world into one space
- compression of the world and the increased sense of one world
- balance and blend between homogenization and differentiation, integration and disintigration, unification and diversification

2

How did globalization happen?

- TNC
- international capital
- neoliberal economies
- deregulation of markets and free trade zones

3

Homogenization:

- similar economic/political system globally
- large TNCs operate globally with similar look and feel
- products available globally

4

Diversification:

- niche/boutique marketing
- cultural inflections on products
- multicultural society: anything you want is available

5

Globalization processes have been greatly facilitated by _____ _____.

communications technologies

6

Globalization encompasses numerous spheres:

- political
- economic
- cultural
- social

7

Sport is perhaps the most powerful ____ ____.

global phenomenon

8

Globalization is not...but is...

- either good or bad
- both good and bad

9

Globalization: the good:

- increased diversity of athletes and increased participation, esp. from smaller countries
- boundary crossing: gender, religious, climate
- increasing opportunities for coaches, athletes, and leaders
- promote peace

10

Globalization: The bad:

- using developing countries to manufacture products
- mobile athletes where country of origin no longer matters
- increased involvement of sport media gathering
- environmental impact

11

Labour issue #1:

- TNCs are complicit in using developing countries' cheaper labour
- makes us complicit when we buy it
- TNCs argue that they often pay above minimum wage for that country

12

Labour issue #2:

- migration of athletes
- while athletes can benefit personally, developing countries often do not
- emphasis on individualism
- very rarely is the donor country fairly compensated because capitalism demands best bang for its buck

13

When sport is driven largely by ___ and ___ _____, _____ occurs.

- TNCs
- media conglomerates
- commodification

14

Commodification in sports:

- sport/athletes become products
- non-sellable products do not thrive
- sporting diversity and heritage diminishes
- sport changes (rules, commercials, product placement)
- becomes more about the spectacle and less about athletic achievements

15

Circuits of promotion:

- advertising a product in one venue where that venue is itself a product advertised in the original product's venue
- like mutual back scratching

16

Because sport is a ____ and focused on ____, _____ occur.

- business
- profit
- externalities

17

Externalities:

costs created by but not paid by the sporting bodies and/or owners

18

____ ____ are one significant source of externalities.

environmental costs

19

Why don't they stop environmental costs?

it costs more to repair damage or not cause it

20

The inconvenient question:

what are we willing to share of our profits/benefits with poorer countries who provide the labour and athletes?

21

Reliance on individuals to "do the ____ ____" likely won't counterbalance capitalism's drive for...

- right thing
- uninterrupted capital flow