Globalisation of The Media (Cultural Flow) Flashcards Preview

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Flashcards in Globalisation of The Media (Cultural Flow) Deck (7)
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1
Q

What is cultural flow?

A

Cultures are being exchanged, different cultures are influenced by other cultures; there is no dominant culture.

  • Refers to pop culture as there is more choice.
2
Q

What is the assumptions of cultural flow?

A

Cultures flow back and forth, creating hybrid cultures.

  • there is more choice - e.g. countries can have Chinese instead of local food.
3
Q

What theory supports the cultural flow argument?

A

1) . Reception theory.

2) . Postmodernist theory.

4
Q

What is the receptionist theory?

A

Pluralist argument =

  • cultural and media influences don’t originate from the West.
5
Q

How does the pluralist view relate to cultural flow?

A

1). Free media =

as everyone can access it, it allows a flow of ideas.

2). Market mechanism =

media meet the needs of consumers, so ideas and cultures are exchanged.

3). Access and interactivity =

media allows people to impose their ideas.

6
Q

What is the postmodernist view on the effects of globalisation on popular culture?

A

Media expansion has led to postmodern societies being ‘media-saturated’.

  • integration of cultures.
7
Q

How do postmodernists argue the globalisation of mass media has allowed greater integration of high/folk cultures?

A

Strinati (1995) =

  • postmodern world has led to a blurred distinction between high and folk cultures.
  • e.g. social media = allowed people to access high culture (opera).