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Business Unit 4 > Global Marketing > Flashcards

Flashcards in Global Marketing Deck (6)
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1
Q

Polycentric

A

Welcoming of all cultures and willing to absorb new ideas to suit local tastes

2
Q

Price discrimination

A

Charging different people different prices for the same product

3
Q

Aspirational pricing

A

Ignoring costs and competitors just setting a high price to attract snobs

4
Q

Cultural diversity

A

The different interests and values of people from different national backgrounds

5
Q

Culture

A

The commonly accepted values, beliefs and behaviours within a country

6
Q

Ethnocentric

A

Sticking with the habits and attitudes that are common within your culture