Gauntlett- Media Gender and Identity Flashcards

1
Q

What are the 3 main ideas of Gauntlett’s theory?

A
  • Identity is becoming more fluid
  • There are generational differences
  • Things change over time
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

‘Identity is becoming more fluid’

A

He writes that there is a “decline of tradition” ie a decline in belief in gender stereotypes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

‘There are generational differences’

A
  • Highlights differences in views on identity between young and old – e.g. on homosexuality or masculinity.
  • Mass media has become more liberal and challenges trad standards- reflection of changing attitudes + active spreading of modern values
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

‘Things change over time’

A
  • Media and audiences change over time. This is good.

- Views of things like gender and sexuality are all slowly but steadily transforming. These things aren’t stationary.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is ‘collective identity’?

A

Refers to a person’s sense of belonging to a group. The identity of the group, or the ‘collective,’ becomes a part of the person’s individual identity.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is ‘identity negotiation’?

A

The process by which people create, belong to, communicate within, and identify with distinct social groups.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly