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Flashcards in FINAL EXAM Deck (62)
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1

What basic ethical principle is often cited as “Do unto others as you would have them do unto you?’

The Golden Rule

2

”Fair and balanced” a goal in journalism is most similar to which ethical principle?

The Golden mean

3

What is it called when hired actors pretend to be concerned citizens at corporate/ govt meetings where they present false testimonials?

Astroturfing campaigns

4

The society of professional journalists urges journalists to be what three things when gathering , reporting, & interpreting information?

:Honest, fair, and courageous

5

The admonition to refrain from lying by omission is one of the guidelines for ethical public relations established by who?

Public relations association of america **** ~~~~

6

Media professionals in what category dont wrestle with the same issues regarding truth because their content is not held to the same ethical standards as other media categories?

Entertainment

7

The news of the world cause a widespread scandal when its reporters did what to celebrities, sports stars, politicians, and families of crime victims to get materials for stories?

Phone hacking

8

At the heart of many media-ethics dilemmas are the conflicting goals of informing the public and what?

Maximizing corporate profit

9

:In 1992, what motivated the production team at NBC’s dateline to tamper with general motors trucks to stage footage of exploding gas tanks?

The need for exciting visual elements

10

What is the practice of companies making their products appear organic, environmental, or supportive of free trade when in fact they aren’t?

Greenwashing

11

What are the three ethical norms identified by the American Marketing Association?

Do no harm, foster trust in the marketing system & embrace ethical values

12

Despite the visual power of photos and videos what does not always justify the use of dramatic photos or footage?

News value alone

13

Which company immediately pulled a new commercial in 2017 of an ad that demonstrated a spectacular failure of dialogical ethics in action

Pepsi

14

:”The greatest good for the greatest number” is associated with which ethical system

Utilitarianism

15

Review puffery in advertising

Puffery is a type of advertising language that makes extravagant and unrealistic claims about a product without saying anything concrete Usually involves an opinion statement about the product. Examples include these familiar advertising slogans: • "Red bull gives you wings" (Red Bull) • "Eat fresh" (Subway) • "For the bold" (Doritos) • "Now that's better" (Wendy's)

16

What duty- based ethical principle associated with immaniel kant does not depend on a person’s inclinations, goals, or purposes?

categorical imperative

17

What nonprofit organization identifies as a global network of artists, writers, pranksters, students, educators, entrepreneurs who want to advance the new social activist movement of the information age?

Adbusters, based in Vancouver, British Columbia, this nonprofit organi· zation identifies on their website as ·a global network of art ists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age FOUNDED BY KALE LASN

18

Which federal agency is responsible for ferreting out and levying fines for deception in advertising?

Federal Trade Commision (FTC)

19

What aspect of constitution is very much an American invention that most other countries don’t have in their constitutions?

The First Amendment is very much an American invention. Most other countries have no such stipulation in their constitutions

20

In spirit of thomas jefferson, it is fair to say that the press serves what role over government and other powerful institutions in society?

Jefferson said, "Were it left for me to decide whether we should have a government without newspapers, or newspapers without a government, I should not hesitate a moment to prefer the latter." The press is a critical watchdog of government and other powerful institutions in society, including business. But as an unofficial "fourth branch" of government, or fourth estate, the press must be free from government censorship or control.

21

What are the 4 provisions of the Children’s Television Act?

1. Programming will be designed primarily to address ch ildren's educational and informational needs (i.e., it can't be primarily entertainment, such as a cartoon, and have as a by-product some educational value).

2 . Broadcasts will air between 6 a.m. and 10 p.m., hours when children are likely to be viewing.

3. Shows will be scheduled regularly each week.

4 . Each show will run at least a half hour.

22

If a celebrity wants to sue for libel, what do they need to prove?

public figures (publicly prominent) and public officials (the makers of public policy) may not sue for libel unless they can prove "actual malice." The Court defined actual malice in terms of either (1) the defendant's intent being malicious or (2) the defendant's knowing the statement is false but publishing it anyway.

23

In the 1972 case of NY Times Co. V. United States, the supreme court overturned a ruling that stopped the Times from publishing what?

In the 1971 case of New York Times Co. v. United States, the Supreme Court overturned a lower court ruling that had stopped the Times from publishing "The Pentagon Papers," a top-secret Pentagon study of U.S. involvement in the Vietnam War.

24

What are intended to protect journalists from legal challenges to their freedom to report the news?

Shield laws are intended to protect journalists from legal challenges to their freedom to report the news.

25

The government has extended full First Amendment protection only to what kind of media?

The government has extended full First Amendment protection only to print media.

26

Media publications banning controversial images of Muhammed after the Islamist terrorist attacks on Charlie Hebdo is an example of what?

Censorship refers to the act of prohibiting certain expression or content. It targets specific material within a publication, broadcast, film, or website rather than a work in its entirety.

27

What are the principle duties of the Federal Communications Commission

Established in 1934, the principal communications regulatory body at the federal level in the United States. Among its principal duties, the FCC allocates new broadcast radio and television stations and renews the licenses of existing stations, ensuring that each licensee is complying with laws mandated by Congress.

28

The Communications Act of 1934 was based on the notion of what?

The act was based on the premise established in the Radio Act of 1927 that the airwaves were a public good, a limited natural resource that belonged to the people.

29

What computer device enables parents or any other viewer to program a TV set to block access to programs containing violent or sexual content based on the program rating.

V-chip ~ A computer device that enables parents or any other viewer to program a TV set to block access to programs containing violent or sexual content based on the program rating.

30

What is it called When the government prevents or blocks the publicat ion, broadcasting, showing, or distribution of media content, whether in print, over the air, in movie t heaters, or on line.

Prior restraint ~ When the government prevents or blocks the publicat ion, broadcasting, showing, or distribution of media content, whether in print, over the air, in movie t heaters, or on line.