Elements De Connaissance Flashcards Preview

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Flashcards in Elements De Connaissance Deck (6)
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1
Q

Innovation

A

Invention + commercialisation

2
Q

Where does innovation come from?

A

Internal development

External sources : collaborating with others and purchasing innovation

3
Q

Purchasing innovation by

A

Hiring talent

Acquisition

4
Q

Strategy that can be used to exploit an innovation

A
  • direct use : internal commercialization
  • indirect use : selling licensing strategic alliance, joint venture, franchising
    Merchandising ok
  • défensive use
5
Q

Sources of first mover advantage

A

Switching cost
Customer preference
Technological leadership
Economies of scale and learning

6
Q

Sources of later mover advantage

A

Free rider effect and imitation
Better industry infrastructure
More established customer base
Technological discontinuity