Flashcards in Elements De Connaissance Deck (6)
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1
Q
Innovation
A
Invention + commercialisation
2
Q
Where does innovation come from?
A
Internal development
External sources : collaborating with others and purchasing innovation
3
Q
Purchasing innovation by
A
Hiring talent
Acquisition
4
Q
Strategy that can be used to exploit an innovation
A
- direct use : internal commercialization
- indirect use : selling licensing strategic alliance, joint venture, franchising
Merchandising ok - défensive use
5
Q
Sources of first mover advantage
A
Switching cost
Customer preference
Technological leadership
Economies of scale and learning
6
Q
Sources of later mover advantage
A
Free rider effect and imitation
Better industry infrastructure
More established customer base
Technological discontinuity