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Flashcards in Digital media Channel Deck (15)
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1
Q

SEM is the strongest pull-marketing medium

What are the Technicques

A
  1. Search Engine Optimisation (SEO)

2. Paid Search Marketing (Google Adwords)

2
Q

Search Engine Optimisation (SEO) – organic search

A

website appear in the highest position or ranking in the
natural or organic listing of a search through a
search engine

3
Q

Crawling

A

process of bots (robots) or

spiders scanning web pages

4
Q

Indexing

A

relevant key words and phrases are

catalogued

5
Q

Ranking / Scoring

A

involves the sorting of web pages in the

indexed pages

6
Q

Query request and results serving

A

when the user types his

‘request’ or query into the search engine

7
Q

Advantages

A
Highly targeted,
qualified visits to website
Low cost
optimising the copy
Dynamic and current –
continuous process of
crawling and indexing
8
Q

Disadvantages

A
Difficult to calculate ROI
Results are not immediate 
difficult to quantify
Because of the dynamic quality, content must be
refreshed often
9
Q

Paid Search Marketing

A

100

Cost per Acquisition = 100/ conversion rate% X cost-per-click

10
Q

Online Public Relations

A

Increasing awareness of a brand and

managing its reputation, u

11
Q

Affiliate Marketing

A

commission-based arrangement where referring sites

receive a commission on sales or leads by merchants sites

12
Q

Interactive Display Advertising

A

appear on publisher or social media sites and consist
of banner ads that are paid-for, using graphics that accomplish brand
awareness and encourage purchase by the visitor.

13
Q

Opt-in Email

A

involves direct communication with individual who have agreed
in advance, to receive communication from a specific company

14
Q

Social Media

A

different customers consume

different social media in very different ways.

15
Q

. Offline Promotional Techniques

A

Using traditional/offline media such as radio, television, billboards, direct mail,
etc.
Budget-dependent: expensive.