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Digital Marketing > Digital Marketing Exam 1 > Flashcards

Digital Marketing Exam 1 Flashcards

1
Q 
All of the following are examples of secondary data except for \_\_\_\_\_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	a. 
blogs
	b. 
Google search
	c. 
White papers
	d. 
surveys
A

d.

surveys

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2
Q

The following is an example of a possible strategy:
a.
Product differentiation
b.
Spending 60% of the marketing budget on Facebook and Google ads
c.
Develop a Mobile app for our target audience
d.
An engaging social media competition

A

a.

Product differentiation

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3
Q 
The ideal acquisition cost for a prospect is best expressed by this ratio
Selected Answer:	
Answers:	a. 
2X your average net profit
	b. 
Breakeven
	c. 
CLTV to CAC 3:1
	d. 
CLTV to CAC 1:3
A

c.

CLTV to CAC 3:1

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4
Q 
Which of the following is an example of primary data?
Selected Answer:	
Answers:	a. 
Syndicated market research
	b. 
Google Trends
	c. 
Split A/B testing
	d. 
Adword's Keyword Planner
A

c.

Split A/B testing

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5
Q

The correct formula for Calculating the CAC (cost to acquire a customer ) is?
Selected Answer:
Answers: a.
Revenue-Cost of goods on a per acquired customer basis

b.  Total marketing campaign costs to acquire a customer/total customers acquired

c.  Promotional expenses/ROI
d.  LTV/Cost to acquire a customer
A

b.

Total marketing campaign costs to acquire a customer/total customers acquired

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6
Q

Product differentiation must always be real and not just a perception
Selected Answer:
Answers: True

False

A

False

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7
Q

The ideal LTV to CAC (customer acquistion cost) ratio is 1:1

A

False

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8
Q 
A customer journey examines all of the following steps except for \_\_\_\_\_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	a. 
Collaboration
	b. 
Awareness
	c. 
Decision
	d. 
Purchase
A

a.

Collaboration

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9
Q

Heat maps are only used to identify problem areas.
Selected Answer:
False
Answers: True

A

False

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10
Q 
Can-Spam can best be described as \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	a. 
an ISP block
	b. 
a filter
	c. 
a law that tries to reduce and prevent unsolicited emails
	d. 
an opt in system
A

c.

a law that tries to reduce and prevent unsolicited emails

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11
Q 
The following is not a typical or best practice website convention:
Selected Answer:	
Answers:	a. 
At least five second page load times
	b. 
Horizontal or vertical navigation
	c. 
Links are easily recognized as clickable
	d. 
Breadcrumbs
A

a.

At least five second page load times

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12
Q 
Responsive design can be described by all of the following except for:
Selected Answer:
Answers:	a. 
Uses CSS
	b. 
Uses Html-5
	c. 
Allows a website to be rendered correctly in all devices
	d. 
Uses Flash
A

d.

Uses Flash

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13
Q 
All of the following are almost mandatory components every email should have, an example of an optional component would be \_\_\_\_\_\_\_\_\_\_\_\_\_
Selected Answer:	
Answers:	a. 
the header
	b. 
the unsubscribe link
	c. 
the subject line
	d. 
an image
A

d.

an image

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14
Q 
When writing for the web, which of the following is a best practice?
Selected Answer:	
Answers:	a. 
A continuous block of text
	b. 
All of the above
	c. 
Using reverse type throughout
	d. 
A call to action placed above the fold
A

d.

A call to action placed above the fold

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15
Q

Despite prevailing common wisdom, long copy is a good practice for high involvement products.
Selected Answer:

Answers:
True
False

A

True

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16
Q 
E-mail is declining in B-C markets amongst teenagers.
Selected Answer:	
Answers:	
True
	False
A

True

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17
Q

Which of the following best describes dynamic email content?
Selected Answer:
Answers: a.
the content is sent based on a user’s profile preferences
b.
all of the above
c.
the content is generated daily
d.
the email use a person’s first name in the greeting

A

a.

the content is sent based on a user’s profile preferences

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18
Q 
SEO can be described as \_\_\_\_\_\_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	a. 
Behavioral targeting
	b. 
Improving organic search results
	c. 
Local search
	d. 
Paid ads
A

b.

Improving organic search results

19
Q 
SEO can provide better results than PPC because \_\_\_\_\_\_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	a. 
approximately 70% of users click on organic vs. paid search results
	b. 
it can be used jointly with social media
	c. 
the budget can be easily changed
	d. 
None of the above
A

a.

approximately 70% of users click on organic vs. paid search results

20
Q 
Which of the following best describes the key objective of Hummingbird?
Selected Answer:	
Answers:	a. 
Detect Black hat tactics
	b. 
Leverage vertical searches
	c. 
Reward white hat tactics
	d. 
Promote semantic search
A

d.

Promote semantic search

21
Q 
What does structured data in SEO do?
Selected Answer:	
Answers:	a. 
Generates real time results
	b. 
Prevents competitive SEO rankings.
	c. 
Highlights your website in prominent part of SERP
	d. 
Helps with Hummingbird
A

a.

Generates real time results

22
Q 
Google says there are over \_\_\_\_\_\_\_\_\_\_\_\_ factors that influence a search engine's algorithm and what placement a website will rank for with a particular keyword.
Selected Answer:
Answers:	a. 
100
	b. 
20
	c. 
200
	d. 
5
A

c.

200

23
Q 
Why is SEO getting harder to do?
Selected Answer:	
Answers:	a. 
it can be considered spam
	b. 
it only works if done using social media
	c. 
in many categories maps, ads, reviews take up "above the fold" space
	d. 
can cost a lot for each click if no conversions result
A

c.

in many categories maps, ads, reviews take up “above the fold” space

24
Q

Which of the following is an example of vertical search?
Selected Answer:
Answers: a.
Image search
b.
Other platforms that have some search functionality such as Facebook
c.
a website’s internal search
d.
Results that appear in vertical order vs. horizontal

A

a.

Image search

25
Q 
Which of the following keywords is a good example of a long tail search?
Selected Answer:	
Answers:	a. 
"buy organic food plano"
	b. 
"buy"
	c. 
"organically buy"
	d. 
"buy now"
A

a.

“buy organic food plano”

26
Q

Brand advertising can best be characterized as _______________.
Selected Answer:
focused on increasing awareness and interest
Answers: focused on mobile
focused on increasing conversions
focused on increasing CTR

A

focused on increasing awareness and interest

27
Q 
Which is NOT a key localization driver?
Selected Answer:
Answers:	Local reviews
	directories
	behavorial factors
	PPC ads
A

PPC ads

28
Q

in Google Adwords, your campaign structure is to a great extent driven by which of the following?
Selected Answer:
Your website’s categories structure
Answers: Amount being bid for each click
Number of products you have
If paying based on per click vs for impressions

A

Your website’s categories structure

29
Q

AdSense can best be described as _______________.
Selected Answer:
Answers: SEO
YouTube advertising
behavioral display ads
advertising in the Google display network

A

advertising in the Google display network

30
Q 
Programmatic can best be described as \_\_\_\_\_\_\_\_\_\_\_
Selected Answer:	
Answers:	
Real time ad auctions
	Computer programmed ads
	Weather driven ads
	personalized ads
A

Real time ad auctions

31
Q 
Under the 40/40/20 rule, which element is the least important?
Selected Answer:	
Answers:	All are equally important
	Target audience or list
	Creative
	The offer
A

Creative

32
Q

The main goal in ad copywriting is to focus and list your product features
Selected Answer:
False
Answers: True

A

False

33
Q 
The Quality Score is determined by all of the following except for the \_\_\_\_\_\_\_\_\_.
Selected Answer:	
Answers:	Keyword CTR
	Landing page relevancy
	Bid amount
	Ad text relevancy
A

Bid amount

34
Q

Native ads can best be described as _________________
Selected Answer:
Answers: another word for Google display ads
those ads which match the editorial content they appear next to
those a company places on their own website
Ads referring to a certain type of content native to that country

A

those ads which match the editorial content they appear next to

35
Q 
Which use case does VR have an edge over AR in?
Selected Answer:	
Answers:	a. 
Retail sales
	b. 
Therapeutic role playing
	c. 
Driving assistant-windshield
	d. 
A guide while operating on humans
A

b.

Therapeutic role playing

36
Q 
In remarketing what do you do?
Selected Answer:	
Answers:	a. 
Ask them to opt-in to your email newsletter
	b. 
Reactivate former customers
	c. 
Show those who visited your website ads at a future time and place
	d. 
Follow up with a call or visit
A

c.

Show those who visited your website ads at a future time and place

37
Q 
A Facebook custom audience is not the same as a Look alike audience
Selected Answer:	
Answers:	
True
	False
A

True

38
Q 
What is the best definition of Augmented reality
Selected Answer:	
Answers:	a. 
simulation of real images
	b. 
Live video
	c. 
Overlaying data on live images
	d. 
Augmented audio sounds
A

c.

Overlaying data on live images

39
Q 
What does a DMP do?
Selected Answer:
Answers:	a. 
a website's consumer database
	b. 
creates blockchains
	c. 
automatically bids for ads
	d. 
collects, categorizes and analyzes large volumes of data
A

d.

collects, categorizes and analyzes large volumes of data

40
Q 
3-D printing has what marketing application/use case?
Selected Answer:	
Answers:	a. 
Rapid prototyping
	b. 
Cost efficient printing
	c. 
Gaming
	d. 
Augmented reality
A

a.

Rapid prototyping

41
Q 
Which technology might finally allow advertisers the possibility to scale and pay consumers to view their ads?
Selected Answer:	
Answers:	a. 
PPC
	b. 
users geo-location using GPS
	c. 
Big data
	d. 
Blockchain
A

d.

Blockchain

42
Q

Google display has much better targeting data than other platforms such as Facebook
Selected Answer:
False
Answers: True

A

False

43
Q

Which best describes the definition or concept of an audience in digital marketing?
Selected Answer:
Answers: a.
real time segments
b.
demographics
c.
those willing to listen to your marketing message
d.
users living in a certain geographic location

A

a.

real time segments

Digital Marketing (1 decks)

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