Flashcards in Digital Marketing 101 Deck (50)
An image that represents an account on social networks and forums.
The @ symbol is used in email, but it is now also being used to tag users in messages on social networking websites. Both Twitter and Facebook use the @ tag.
Short for application, an app performs a function on your mobile phone or computer.
The technology that powers Google’s PPC advertising. It facilitates targeting adverts to specific searches, and the adverts appear above and to the right of the organic searches. To find out more about Adwords see our Pay Per Click information page.
A bookmarking service that gives a code people can use on their websites so when people visit they can share.
A traditional method for bloggers to list all the other blogs they have read. The popular blogging service WordPress have retired the blogroll in recent updates.
A term given to the sum of all blogs on the internet.
A person who writes a blog.
Short for weB LOG, a blog is a website that is maintained by one user, or a group of users, where the users post updates. Some are used as online diaries, but others may be corporate. A company that maintains a blog gives it a personable front for the potential clients, and it also maintains an interesting online presence that can be used for SEO.
A free URL shortening application. They also provide analytics on your links.
Text, pictures, video’s and any other online material.
A term used on LinkedIn to describe the people you are associated with.
An online response given by users as either an answer or reaction to a post or message.
Groups of friends on Google + network. Circles can be categorised into colleagues, family etc. You can share certain information with certain groups if you wish.
A campaign is made up of marketing messages with a specific aim. A campaign may aim to raise awareness, raise funds or increase the sales of a product.
A community for designers to upload snapshots of their work.
A website that collects links to websites much like a search engine, but instead is done by humans rather than WebCrawlers. They are not going to be fooled by spam, but they cannot index nearly as many links as a search engine and generally stick to one topic.
An online news website which has a unique algorithm. The site lets its readers submit articles and also allows people to vote whether or not they liked the article. The articles with the highest number of votes appear at the top of the page while the less popular stories move down the page.
An online discussion board. People post about whatever topic they wish to generate an online discussion.
Nowadays Google and other search engines attempt to pre-empt what you want when you are searching. Geo-Targeting is one example of this, but the search engine will also try to guess what you want, and tailor your results, by your past search history.
Google plus is the latest competitor to the social networking market, and offers the benefit of merging all other Google services under one social networking site.
A tool that shows search density by keyword. It can show the keyword popularity in comparison to others, as well as popularity over a given amount of time.
Google offers up to $10,000 in free PPC advertising for eligible charities. Please check out our section explaining Google Grants at Passion Digital.
A free, browser based tool that allows users to track many different statistics concerning an owned website. This tool is vital for SEO. For instance, a webmaster will be able to track from which search engines so users arrive on the site, and what search terms they used.
The practice of search engines displaying results dependant on where you are. If you want a new pair of shoes it is useless to you if shops 5000 miles away are top of the results page and they don’t deliver!
Text that is highlighted and takes you to a certain destination. They are used to reference other content or to navigate you through a website.
Hyper-Text Mark-up Language is the code that the World Wide Web is written with. If you right-click on this page a select “view code” you can see this code. Interestingly, this code is all a WebCrawler sees.
Saying a website got X many hits is saying how many people visited that website.
Like the concept of tags, a user can draw attention to certain aspects of a twitter post. By placing a #symbol before a word (phrases must be joined without spaces) it is highlighted as a tag.