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Term 4 Definitions > Definitions > Flashcards

Flashcards in Definitions Deck (25)
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1
Q

Publics

A

Publics: are groups that the organisation interacts with and that have a vested interest in, or impact on, the organisation’s ability to achieve its objectives.

2
Q

Publicity

A

Publicity: refers to any free news stories about a business’s products or services.

3
Q

Advertising

A

Advertising: uses paid non-personal messages communicated through mass media to the public.

4
Q

Image

A

Image: refers to how a business is perceived by the world at large, especially consumers.

5
Q

Image audit

A

An image audit: is an independent check of the accuracy of an image’s perception.

6
Q

Public relations campaign

A

A public relations campaign: is a series of public relations activities undertaken to achieve a specific objective.

7
Q

Media

A

Media are the assorted public relations communication strategies available to convey the image to the selected publics.

8
Q

Risk management

A

Risk management is the process of identifying the risks to which a business is likely to be exposed and determining the best way to deal with them.

9
Q

Crisis communication plan

A

A crisis communication plan outlines the policies and produces to follow when handling unfavourable publicity and news personnel when a crisis occurs.

10
Q

Public relations evaluation

A

Public relations evaluation is a thorough and systematic review of the public relations objectives, strategies and tactics.

11
Q

Performance indicators

A

Performance indicators measure the degree of achievement of a specific objective.

12
Q

Focus group

A

A focus group is an informal small group discussion to discover opinions and attitudes.

13
Q

Video release

A

A video release is a news release containing video footage and a commentary.

14
Q

Public relations ethics

A

Public relations ethics is the moral evaluation of public relations activities as right or wrong

15
Q

Public relations social responsibility

A

Public relations social responsibility is the conscious effort by a public relations business to maximise it’s positive impact and minimise its negative impact on society.

16
Q

Flack

A

A flack is a person who engages in unethical and socially irresponsible practises.

17
Q

Spin doctor

A

Spin doctor is the name given to someone communicating their perspective of an issue to the public and trying to persuade the public that their perspective is correct.

18
Q

Defamation

A

Defamation is a false or derogatory statement which damages a person’s reputation

19
Q

Misrepresentation

A

A misrepresentation is a false statement of fact made by one party to another before or at the time of contracting.

20
Q

Public relations

A

Public relations: is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its public.

21
Q

Intellectual property

A

Intellectual property refers to property that is created by an individual’s intellect

22
Q

Patent

A

A patent gives the inventor exclusive rights to make, use or sell, as well as to license others to make or sell, a newly invented process or product

23
Q

Trademark

A

A trademark is a brand name or design that is officially registered

24
Q

Copyright

A

A copyright is the exclusive right of an author, artist, musician or publisher to publish, perform, copy or sell an original work

25
Q

Contract

A

A contract is a legally enforceable agreement