decision making process Flashcards

1
Q

consumer decision making process

A
  • problem recognition
  • information search
  • information evaluation
  • decision
  • post-purchase evaluation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Individual influences

A
  • personality
  • perception
  • motivation
  • attitude
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

group influences

A
  • social class
  • culture/subculture
  • family
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

situational influences

A
  • sociocultural
  • technological
  • economic
  • ethical
  • political/legal
  • ecological
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

marketing mix

A
  • product
  • price
  • place
  • promotion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

problem recognition

A
  • 1st stage
  • identifying a problem that needs to be solved or fulfilled
  • e.g. hunger, boredom
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

information search

A
  • 2nd stage
  • looking for ways to solve problem
  • can be active or passive
  • internal or external search
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

information evaluation

A
  • 3rd stage (when all info has been collected)
  • comparisons between each option
  • abandon / reverse / progress
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

decision

A
  • 4th stage (selection)
  • before or after arrival of purchase
  • organisations need to know when we make this decision
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

post purchase evaluation

A
  • final stage

- 4 possible outcomes (delight, satisfaction, dissatisfaction, cognitive dissonance)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly