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Flashcards in Customers Deck (9)
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1

What does marketing aim to do?

raise customer awareness of their products

2

What are product-led businesses?

where businesses produce products that they believe customers will want and try to convince them to buy them

3

What are market-led businesses?

businesses that develop products based on customers wants and carry out high levels of market research

4

What is consumer behaviour?

the thoughts consumers have and the actions they take when purchasing products

5

What are the types of consumer behaviour?

impulse buying, limited decision-making, routine purchases and extensive decision-making

6

What is impulse buying?

where the customer doesn't plan to buy that item but have been inspired to purchase it by some reason (on offer)

7

What is limited-decision making?

where the consumer researches the product before buying it

8

What is extensive decision-making?

where the consumer spends a lot of time researching&thinking about buying item before purchasing- (houses)

9

What are routine purchases?

where products are purchases without any thought- item bought on regular occasion