Culture of Engagement Flashcards Preview

Course 14 > Culture of Engagement > Flashcards

Flashcards in Culture of Engagement Deck (15)
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1
Q

Strategic Communication

A

Gov effort to understand and engage audiences to achieve conditions favorable for advancement of US interests

2
Q

Use this for Media Engagement…

A

SAPP

3
Q

SAPP

A

Security-protect friendly operations
Accuracy- tell it with facts
Propriety- is the communication appropriate
Policy- Adhere to AF policy

4
Q

Face to Face interview

A

is it edited or live
be quotable
don’t be chatty

5
Q

Press Conference

A

You decide what, how and who present the information

6
Q

On Scene interview

A

Used during early stages of a crisis or other emergency

7
Q

Ambush interview

A

Kill them with kindness

lead the conversation

8
Q

Hooking

A

entice interviewer into your agenda

9
Q

Bridging

A

Move from reporters agenda to your message

10
Q

Flagging

A

technique used to emphasize your message

11
Q

Personal Credibility

A

“You are the expert”

12
Q

Blog

A

basically a diary on a website

13
Q

Microblogging

A

Very small blog

14
Q

WEB 2.0

A

refers to transition from HTML to a more dynamic web

15
Q

Social Networking

A

expanding ones business\social contacts by making contacts via others