culture/media literacy

Question 1

Griswold’s cultural diamond

Answer 1

social world
creator receiver
cultural object

Question 2

Eviatar Zerubavel

Answer 2

sociologist who came up with cognitive sociology!

Question 3

Cognitive Sociology

Answer 3

• Individual thoughts are shaped by social groups.

- We are socialized into “thought communities.”

Question 4

James Carey

Answer 4

media acts as a cultural storyteller…. asserts that communication and reality are linked….communication’s main purpose is to maintain ever-evolving cultures

Question 5

Joseph Campbell

Answer 5

wrote “The Hero with a Thousand Faces”… culture is repetitive and u see the same story over and over

Question 6

media literacy and its 5 elements

Answer 6

ability to: 
Access
Analyze
Evaluate
Engage with and
Create

Question 7

media as a 4th estate

Answer 7

executive, legislative, judicial, media

Question 8

dominant vs bound culture

Answer 8

mainstream culture vs minority culture (americans vs new englanders)

Question 9

production values

Answer 9

lighting, effects, camera angle, location on the page, font size

Question 10

aliteracy

Answer 10

is the state of being able to read but being uninterested in doing so

Question 11

ethnocentrism

Answer 11

having bias toward ur own ethnicity/culture in media production