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Flashcards in CSR Deck (19)
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1
Q

What are the trends in clothing production?

A
  • fast fashion
  • clothing production has doubled from 2000 to 2014
  • the number of clothes purchased each year has increased by 60%
2
Q

What are three ways to innovate?

A
  • product and services
  • processes
  • business models
3
Q

What are the three dimensions of CSR and environmental sustainability

A
  • social
  • economic
  • scientific
4
Q

What are the three factors of sustainability?

A
  • economic
  • environmental
  • social
5
Q

When was the concept of sustainable development created?

A

In 1987 at the WCED

6
Q

When did sustainable development gain greater recognition?

A

In 1992 at Earth Summit UNCED

7
Q

What is the ring model?

A

Created in 1996 it shows the interlocking rings of the three factors of sustainability

  • fails to solve root of problems
  • leads to assumptions of trade-offs
8
Q

What is the nested sustainability stage?

A

Economic and social development endeavors must be nested within the limits of the environmental carrying capacity

9
Q

What was the millennium ecosystem assessment?

A

In 2003, when they said that human activity is putting such a strain on the earth that it cannot be taken for granted anymore

10
Q

What are the two sustainable development models?

A
  • take>make>waste

- borrow>use>return

11
Q

What are the 5 stages of recognizing that sustainability is key?

A
  • pre-compliance
  • viewing compliance as an opportunity
  • beyond compliance (making value chains sustainable)
  • integrated strategy (designing sustainable products and processes)
  • passion and purpose (developing new business models)
12
Q

What is pre-compliance?

A
  • illegal and unsustainable

- cutting corners

13
Q

What is compliance?

A
  • legal but unsustainable

- reactive but does nothing more than what is needed

14
Q

What is beyond compliance?

A
  • recognizes that it can save money with proactive, operational eco-efficiencies
  • saves energy, water, materials, and waste costs
  • enhances reputation
15
Q

What is integrated strategy?

A
  • transform business model into sustainable borrow>use>return design
  • re-brands itself as a company committed to sustainability
  • captures added value from breakthrough sustainability initiatives
  • instead of seeing “green” as a cost or risk, it is seen as investments and opportunities
16
Q

What is passion and purpose?

A
  • builds a better world because it is the right thing to do, improves company, society, and environment
17
Q

What is the difference between integrated strategy and passion and purpose?

A

The motivation that differs

18
Q

Why do great companies think differently?

A
  • common purpose
  • long-term view
  • emotional engagement
  • partnering with the public
  • innovation
  • self-organization
19
Q

What is the big, new idea in marketing?

A
  • creating value

- expanding profits in a way that expands the total pool of value