Representation of place
How individuals or organisations portray places they know about to others.
What groups may try to influence people's sense of place?
Community or local groups
Why might governments try to influence people's sense of place?
To attract people or investment to particular places.
Why might corporate bodies try to influence people's sense of place?
To generate profit or because they have been set up for specific purposes, eg. VisitBritain aims to promote tourism.
What are the 3 main strategies used to alter perceptions of places?
Why might community or local groups try to influnce people's sense of place?
How places are 'sold' to the people who will potentially visit, move to the area or invest there.
Give an example of place marketing:
Lake District being promoted as the 'Adventure Capital' through website and social media pages.
Changing exisiting negative perceptions of places.
What is an example of reimaging?
Giving a place a new identity that is appealing to people and investors, often involving new logos/slogans.
What is an example of rebranding?
Amsterdam's 'I Amsterdam' slogan
Evaluate the use of statistics when studying a place:
+ Quantitative data
- Can be used subjectively, eg. people can select the data they use
- Don't tell us about sense of place
Evaluate the use of maps when studying a place:
+ Can show locational data
+ Can show quantitative data
+ Can also show qualitative data, eg. indexes of happiness, which can show sense of place
- Can be misleading, especially if historical
Evaluate the use of films, photography and art when studying a place:
+ Visual representations can give sense of place
- Only show what the artist wants to show
- Photographs only show a given moment
- Photographs can be altered
- Films + TV give a sense of place dependent on the nature of the story
Evaluate the use of stories, articles, music + poetry when studying a place:
+ Can give sense of place
+ Stories, music + poems can offer an emotioal impression of a place
- Only offer perspective of author/writer
- Newspapers can be biased