convergence and media ownership Flashcards

1
Q

media convergence

A

devices coming together

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2
Q

audience fragmentation

A

audiences breaking apart (we’re not all watching the same 6 channels anymore)

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3
Q

Media concentration of ownership

A

one company owning a bunch of smaller media outlets

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4
Q

conglomeration

A

increase in the ownership of media outlets by large nonmedia companies

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5
Q

globalization

A

speaks to the issue of diversity of expression (large multinational conglomerates are doing the lion’s share of media acquisitions)

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6
Q

horizontal integration

A

similar companies merging (sprint and verizon)

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7
Q

vertical integration

A

different types of companies merge (a grocer buys a farm and the steel company controls the iron company)

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8
Q

economies of scale

A

the larger ur conglomeration becomes, the more efficient u come bc u have lower costs

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9
Q

cost of entry

A

how hard it is to enter a market

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10
Q

nice/targeted marketing

A

advertising toward specific/smaller cultural groups

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11
Q

hypo-commercialism

A

the growth of the amount of advertising, and the mixing of commercial and non-commercial content

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12
Q

product placement

A

injection of a brand into media

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13
Q

cord-cutting

A

disconnection of cable media….using streaming services

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14
Q

synergy

A

media conglomerates’ use of as many channels of delivery as possible

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15
Q

multi-tasking

A

using multiple media platforms at once

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16
Q

backpack journalism

A

one journalist doing it all, interviewing, recording, photographing, writing