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Flashcards in Control of The Media and Media Content Deck (23)
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1
Q

manipulative/instrumentalist approach - approach

A

marxist

miliband

2
Q

manipulative/instrumentalist approach - why do media moguls control media content & manipulate media audiences?

A

to protect profits and spread dominant ideology

3
Q

manipulative/instrumentalist approach - what type of reports do media editors/journalists have to produce?

A

biased reports that attack ideas/groups that threaten the dominant class as they depend on owners for their jobs

4
Q

manipulative/instrumentalist approach - rupert murdoch

A

argued for a war in iraq

all 175 of his newspapers supported this decision

5
Q

manipulative/instrumentalist approach - how do they assume media audiences are?

A

passive

6
Q

manipulative/instrumentalist approach criticism - pluralist

A

media owners provide what audiences want to make profits

7
Q

manipulative/instrumentalist approach criticism - media ownership/content

A

regulated by the state and laws
ofcam
rupert murdoch’s bid to take full control over Sky was blocked, regulators claimed it would give him to much control over UK news media and it wasnt in the public’s interest

8
Q

manipulative/instrumentalist approach criticism - neophilliacs

A

rise of new media and citizen journalism undermines influence of traditional media owners

9
Q

dominant ideology/hegemonic approach - approach

A

neo-marxist

GMG

10
Q

dominant ideology/hegemonic approach - what do mass media spread?

A
a dominant ideology to justify power of the ruling class
persuades people to accept it to become a consensus
11
Q

dominant ideology/hegemonic approach - what are most journalists & media managers?

A

white, middle-class, males
support the ideology by choice through news values
some items deliberately excluded (agenda-setting and gatekeeping)

12
Q

dominant ideology/hegemonic approach - global banking crisis 2008

A

presented solutions offered by the main political parties/bankers that supported the system
covers damages caused by rioters rather than why they’re rioting

13
Q

dominant ideology/hegemonic approach - what audiences exposed to?

A

little choice of media content

14
Q

dominant ideology/hegemonic approach criticism - media owners

A

undermines power/influence of media owners as journalists must gain approval from editors
Murdoch’s editors “what would rupert think about this?”

15
Q

dominant ideology/hegemonic approach criticism - pluralist

A

digital media has more control of media content

16
Q

pluralist approach - where is power found?

A

spread among a wide variety of groups

reflects range of social interests

17
Q

pluralist approach - what influences media content?

A

fight for profits

controlled by consumer choice

18
Q

pluralist approach - what are media owners prevented from doing?

A

dominating the media from media regulators

they must respond to audiences tastes/wishes

19
Q

pluralist approach - why do journalists produce stories with wide selection of views?

A

they have professional honesty and independence

20
Q

pluralist approach - what enables representation of different views?

A

globalised digital media, social media, internet
through citizen journalism
these communicate to a large number of people

21
Q

pluralist approach - how they view audiences?

A

can pick ‘n’ mix different type of media and interpret media differently

22
Q

pluralist approach criticism - journalists independence

A

have some independence but work within constraints placed by owners

23
Q

pluralist approach criticism - who is given greater weight?

A

views of the most powerful given greater weight than less powerful groups