Conformity: Types & Explanations Flashcards Preview

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Flashcards in Conformity: Types & Explanations Deck (10)
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1

What are the three types of conformity?

Internalisation
Identification
Compliance

2

What is internalisation?

Genuine acceptance of group norms - permanent, both internal and external change in behaviour

3

What is identification?

Confirming with a groups view bc we identify with them - temporary, only lasts while in the presence of the group

4

What is compliance?

Superficial conformity - acceptance of a majority view publicly but reverting to your own views on private

5

What are the two explanations for conformity?

Informational Social Influence
Normative Social Influence

6

What is ISI and when is it most prevalent?

This is when we conform to a majority view bc we believe it to be right and we want to be right ourselves. This often occurs in new situations or situations with an expert.

7

What is NSI and when is it most prevalent?

This is when we conform to a majority view bc we identify with a group and we want to be liked and accepted by that group. This occurs often in unfamiliar situations, high pressure situations and when with a group you want to be liked by.

8

What is the research support for ISI?

Lucas et al in 2006
Students asked to answer maths questions of varying difficulties - conformity was higher for harder questions where students were unsure on the answer - need to be right.

9

What slightly undermines the idea of NSI?

Individual differences - different people feel the need to be liked and approved of more than others.

10

What are the evaluation points for the types and explanations of conformity?

+ ISI research support - Lucas et al 2006
+ NSI research support - Asch line study 1951
- Two process model of explaining conformity may be overly simplistic
- ISI doesn’t account for individual differences