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Flashcards in Conformity-Types and explanations Deck (12)
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1
Q

3 types of conformity

A

Kelman (1958)

  • internalisation
  • identification
  • compliance
2
Q

internalisation

A

Private and public acceptance of group norms, when a person genuinely accepts the group norms

3
Q

identification

A

Changing behaviour to be part of a group we identify with, even if we don’t privately agree with it

4
Q

compliance

A

Go along with a group publicly but no private change

5
Q

Explanations for conformity

A

Deutsch and Gerard (1955)- Argue that there are two main reasons why people conform. The need to be right (ISI) and the need to be liked (NSI)

6
Q

Informational social influence

A

Agree with the opinion of the majority because we believe is correct, we accept because we want to be correct as well, assume others know better than us

7
Q

Normative social influence

A

We agree with the opinion of the majority because we want to be accepted, gain social approval and be liked

8
Q

Research support for ISI

A

Lucas (2006)- Asked students to give answers to mathematical problems that were easier or more difficult, there was a higher conformity to incorrect maths answers when they were difficult shows that people conform in situations where they feel they don’t know the answer

9
Q

Individual differences in NSI

A

Research shows that NSI does not affect everyone’s behaviour in the same way. People who are less concerned with being liked or less affected by NSI than those who care more about being liked, such people are described as nAffilliators. McGhee and Teevan (1967) found that students high in need of affiliation were more likely to conform

10
Q

ISI and NSI work together

A

Sometimes both processes are involved for example, conformity was reduced when there was one other dissenting participant in the asch experiment, this dissenter may reduce the power of NSI because the dissenter provides social support or may reduce the power of ISI because there was an alternate source of information

11
Q

Individual differences in ISI

A

ISI doesn’t affect everyone in the same way asch found that students were less conformist 28% than other participants 38%. Perrin and Spencer conducted a study and found very little conformity

12
Q

Research support for NSI

A

Ash found that many of his participants went along with a clearly wrong answer just because other people did, he asked them why they did this some said they felt self-conscious giving the correct answer and they were afraid of disapproval when asch repeated his study but asked participants to write down their answers instead of saying them out loud conformity rates fell to 12.5%