Communications - Chapter 14 Flashcards Preview

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1
Q

What is in Chapter 14?

A
  1. Preparing Effective Oral Presentations
  2. Methods for Organizing an Oral Presentation
  3. Building Audience Rapport Like a Pro
  4. Techniques for Gaining and Keeping Audience Attention
  5. Outlining an Oral Presentation
2
Q

What else is in Chapter 14?

A
  1. Planning Visual Aids, Handouts, and Multimedia Presentations
  2. Eight Steps to a Powerful Multimedia Presentation
  3. Polishing Your Delivery and Following Up
  4. Combating Stage Fright
  5. Adapting to International and Cross-Cultural Audiences
  6. Improving Telephone and Voice Mail Skills
3
Q

How do you Know your purpose in Oral Presentations?

A
  1. Decide what you want your audience to believe, remember, or do when you finish.
  2. Aim all parts of your talk toward your purpose.
    Know your purpose.
4
Q

How do you Organize the introduction in Oral Presentations?

A
  1. Capture attention with a promise, startling fact, question, quotation, problem, or story.
  2. Establish your credibility by identifying your position, expertise, knowledge, or qualifications.
  3. Preview your main points
5
Q

How do you Organize the body of your Oral presentation?

A
  1. Develop two to four main points.
  2. Streamline your topic and summarize its principal parts.
  3. Arrange by one or more of the methods in this chapter.
6
Q

Give an example of Chronology.

A

Example: Describe the history of a problem, organized from the first sign of trouble to the present.

7
Q

Give an example of Geography/space.

A

Example: Arrange a discussion of the changing demographics of the workforce by regions, such as East Coast, West Coast, and so on.

8
Q

Give an example of Topic/function/conventional grouping.

A

Example: Organize a report discussing mishandled airline baggage by the names of airlines.

9
Q

Give an example of Value/size.

A

Example: Arrange a report describing fluctuations in housing costs by house value groups (houses that cost $100,000, $200,000, and so on).

10
Q

Give an example of Journalism pattern.

A

Example: Explain how identity thieves ruin your good name by discussing who, what, when, where, why, and how.

11
Q

Give an example of simple/complex.

A

Example: Organize a report explaining genetic modification of plants by discussing simple seed production, progressing to complex gene introduction.

12
Q

Give an example of Importance.

A

Example: Organize from most important to least important the reasons a company should move its headquarters to a specific city.

13
Q

Give an example of Problem/solution.

A

Example: Discuss a problem and then discuss its possible solutions.

14
Q

Give an example of Best case/worst case.

A

Example: Analyze whether two companies should merge by presenting the best-case result (e.g., improved market share) and worst-case result (e.g., devalued stock).

15
Q

Give an example of Comparison/contrast (pro/con).

A

Example: Compare organic farming methods with those of modern industrial farming.

16
Q

How do organize the conclusion of oral presentation?

A
  1. Summarize your main themes.
  2. Leave the audience with a specific and memorable “takeaway.” Tell how listeners can use this information, why you have spoken, or what you want them to do.
  3. Include a statement that allows you to leave the podium gracefully.
17
Q

How do you build rapport with the audience with effective imagery?

A
  1. Analogy example: A wiki is similar to a collection of post-it notes.
  2. Metaphor example: Time is a river flowing from the past into the future.
  3. Simile example: Launching a hedge fund is like buying a lottery ticket.
18
Q

How else do you build rapport with the audience with effective imagery?

A
  1. Personal anecdote example: I started this business in my garage . . . .
  2. Personalized statistics example: Consumers paid $28 billion for coffee last year. That means that every coffee drinker in this room spent $364 last year on coffee.
19
Q

How do you build rapport with the audience with Worst- and best-case scenario?

A

Worst- and best-case scenario: In a worst-case scenario, spammers may now work with overseas organized crime groups, employing Trojan-horse attacks that can turn PCs into “zombie” machines that spew out spam under the noses of their unwitting owners.

20
Q

What are techniques of building rapport with the audience with effective imagery?

A
  1. Analogy
  2. Metaphor
  3. Simile
  4. Personal anecdote
  5. Personalized statistics
  6. Worst- and best-case scenario
21
Q

What are verbal signposts?

A
  1. Previewing
    - Now we will consider the opposite view.
    Next I’m going to discuss . . . .
  2. Summarizing
    - “You see, then, that the most important elements are . . .”
    - “Let me review the major problems I have presented . . . .”
22
Q

What are verbal signposts?

A
  1. Switching directions
    - “Up to this point, I have talked only about . . . ; now let’s look at . . . .”
    - “Those are all good reasons to support the proposal. But let’s also consider the negatives.”
23
Q

What are Nonverbal messages?

A
  1. Look terrific!
  2. Animate your body.
  3. Speak extemporaneously.
  4. Punctuate your words.
  5. Get out from behind the podium.
  6. Vary your facial expression.
24
Q
  1. How do you keep audience attention with a promise?
A

“By the end of the presentation, you will be able to . . “

25
Q
  1. How do you keep audience attention with drama?
A

“Tell a moving story; describe a serious problem.”

26
Q
  1. How do you keep audience attention with Eye contact?
A

Command attention at the beginning by making eye contact with as many people as possible.

27
Q
  1. How do you keep audience attention with Movement?
A

Leave the lectern area. Move toward the audience.

28
Q
  1. How do you keep audience attention with Questions?
A

Ask for show of hands. Use rhetorical questions.

29
Q
  1. How do you keep audience attention with Demonstrations?
A

Include a member of the audience.

30
Q
  1. How do you keep audience attention with Samples/gimmicks?
A

Award prizes to participants; pass out samples.

31
Q
  1. How do you keep audience attention with Visuals?
A

Use a variety of visual aids.

32
Q
  1. How do you keep audience attention with Self-Interest?
A

Tell the audience what’s in it for them.