Chapter 9

Question 1

Define fashion design

Answer 1

the art of combing beauty and function into new clothing and accessory creations to form a product for a consumer

Question 2

Name the price market categories of apparel

Answer 2

Couture (Exclusive)
Designer (Luxury)
Bridge (Secondary line below designer)
Better
Moderate
Budget

Question 3

Criteria for a Couturier

Answer 3

• Workshop in paris that employs at least 15 people
• Must design made to order pieces with fittings
• There are only 15 registered couture houses today in paris including Chanel and Dior

Question 4

What are collection showings

Answer 4

Garments shown in a specific seasonal presentation

Question 5

Couture collection vs Ready to wear collections

Answer 5

Couture- shown about three months ahead of a season

Ready to wear- shown earlier to allow time to place and fill orders

Question 6

What are house boutiques?

Answer 6

Free standing retail shops owned by the corperation

Question 7

Define licensing

Answer 7

A legal arrangement whereby manufactures receive exclusive rights to produce and market goods that bear the label or brand name

Question 8

Define franchising

Answer 8

contract arrangement in which the designer grants a retailer the rights within a particular area

Question 9

What is fashion piracy

Answer 9

stealing of designs/ideas

Question 10

French name for the RTW industry

Answer 10

Pret-a-porter