Chapter 8 definitions Flashcards Preview

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Flashcards in Chapter 8 definitions Deck (15)
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1

public opinion

attitudes helped by a significant amount of people on matters of government and politics; collection of opinions from many different people; all people agree on almost no issue

2

public affairs

those events and issues that concern the public at large (politics, public policies, etc)

3

political socialization

the process of being exposed to and learning about politics

4

mass media

means of communication that reach large, widely disperse audiences simutaneously

5

peer groups

people whom we regularly associate with

6

opinion leader

a person who has an unusually strong influence on the views of others

7

mandate

instructions or demands the voters give to elected officials

8

interest groups

private organizations whose members share certain views and objectives and work to shape the making and content of public policies

9

public opinion polls

attempt to collect information by asking people questions

10

straw votes

ask the same question to a large amount of people

11

sample

a representative slice of the people to be polled

12

random sample

randomly selected people who fit the definition of people to be polled

13

quota sample

deliberately constructed to reflect the major characteristics of those polled

14

medium

a means of communication

15

public agenda

societal problems that the nation's political leaders and the general public agree need government attention