Chapter 8 Flashcards Preview

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Flashcards in Chapter 8 Deck (2)
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1
Q

Explain what incentives influence firms to use international strategies

A
  • integrate operations on a global scale
  • gaining access to resources
  • less expansive Labour costs
  • better serve customers in different countries
  • meet increasing demand for goods and services
2
Q

Discuss 3 basic benefits firms can achieve by successfully using an international stratgy

A
  • increased market size
  • economics of scale and learning
  • location advantages