Flashcards in Chapter 5: Marketing Research Deck (36)
A sample drawn from a population that differs from the target population.
A type of sampling error in which the selected sample is an imperfect representation of the overall population.
A method of analyzing data that shows the analyst the responses to one question in relation to the responses to one or more other questions.
Large amounts of data collected from interactions with customers that reveal trends and patterns.
An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors.